- Getting Advertisers To Use Publisher Data: How Did The Conversation Change?
Show Daily, Tyler Loechner - Thursday, April 30, 2015
How have several large publishers changed the conversation when it comes ...
- You Are The Context: Mobile Is A Behavior, Not A Channel
MoBlog, Steve Smith - Thursday, April 30, 2015
Follow the data and the behaviors they register, not just the medi ...
- Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?
Data and Targeting Insider, Steve Smith - Monday, April 27, 2015
The newly released Apple Watch has prompted predictable but understandable worries abo ...
- What The Hell Are You Watching Now?: The New "TV" Experience
Data and Targeting Insider, Steve Smith - Monday, April 20, 2015
For many of us, TV stopped being TV a long time ag ...
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
London Blog, Sean Hargrave - Friday, April 17, 2015
Programmatic is normally associated with data-driven display, but the message from ear ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- 37% of Large Retailers to Deploy Beacons This Year
MobileShopTalk, Chuck Martin - Friday, April 17, 2015
Many large and small retailers plan to deploy beacons this year b ...
- Data-driven Marketing Is All The Rage But Are Clients Ready To Act?
Marketing Daily, Norm Page - Thursday, April 16, 2015
Let's all agree to acknowledge the sizable progress made by agencies ...
- Will Google Connect Mail, YouTube To Target Search Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2015
The underbelly of the Web connects a person's Gmail email address, YouTu ...
- Google Looking To Target Search Ads With More User Data
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, April 15, 2015
Google reportedly wants to help brands target ads in search results bas ...
- Twitter Turns Off Data Feed To Promising British Start-Up
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
DataSift -- vaunted as one of the British tech industry's best hop ...
- The App Attention Economy Is Booming: Retention Still The Challenge
Data and Targeting Insider, Steve Smith - Monday, April 13, 2015
Our engagement with phone and tablet apps is only increasing. When ...
- WPP And Facebook Partner On Data
Around the Net In MAD London, Sean Hargrave - Friday, April 10, 2015
The partnership will make use of data from Facebook as well ...
- Tech, Age, Anxiety Impact Our Response To Personalized Advertising
Data and Targeting Insider, Steve Smith - Monday, April 6, 2015
An IPG Media Lab/Yahoo study tested scores of ad variations on thousan ...
- Throwing Search Query Data Out With The Bathwater
SearchBlog, Laurie Sullivan - Monday, April 6, 2015
As mobile becomes the dominant media to access information on Web sit ...
- MarketShare Tunes Into Data And Attribution, Acquires DataSong
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSon ...