- Data-Driven Spending Grows Despite Tempered Expectations
Real-Time Daily, Tyler Loechner - Wednesday, May 27, 2015
Marketers continue to invest more and more in Big Data. Over one-thi ...
- Is The Novelty Of Programmatic Wearing Off?
RTBlog, Tyler Loechner - Thursday, May 28, 2015
Is the novelty of programmatic wearing off? The topic still piques t ...
- Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform
Real-Time Daily, Tyler Loechner - Friday, May 22, 2015
Lotame, a data management platform (DMP), on Friday announced it has partner ...
- How Advertiser Sales Data Will Turn The Sales Funnel Into An Hourglass
Audience Buying Insider, John Piccone - Friday, May 22, 2015
We are entering the stage where anonymous data-matching techniques are improving enou ...
- The 5 Levels of the Path to Personalization
MobileShopTalk, Chuck Martin - Friday, May 22, 2015
Targeting customers along their mobile path to purchase regularly involves various approach ...
- Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory
Real-Time Daily, Tyler Loechner - Thursday, May 21, 2015
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursd ...
- Burberry Looks To 'Single Global View' Of Customers To Keep Growing
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Burberry is implementing a "fundamentally different way of using data throughout t ...
- Beacons & Moving into the Nitty-Gritty
MobileShopTalk, Chuck Martin - Wednesday, May 20, 2015
It's good to see that discussions around beacons are moving well beyo ...
- Turn Adds DoubleVerify's Pre-Bid Data To Platform
Real-Time Daily, Tyler Loechner - Tuesday, May 19, 2015
More and more ad tech platforms are turning to pre-bid data ...
- 'Financial Times' Introduces Ad Rates By The Hour
Data and Targeting Insider, Steve Smith - Monday, May 18, 2015
For the umpteenth time in 20 years, a major publisher is tryi ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- Data-Driven Trading And The Turning Tides Of TV
RTBlog, Tyler Loechner - Thursday, May 14, 2015
With news yesterday that Turner Broadcasting is launching a data management platfo ...
- Verizon's, AOL's Data Trove
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 13, 2015
With Verizon's purchase of AOL, its immediate goal will be to combi ...
- Customer Data A 'Key Component' In Sainsbury's Turnaround
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Sainsbury's boss says customer data will be a "key component" of i ...
- How Data Turned A Memoir Into Showtime Hit 'House Of Lies'
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 6, 2015
How did a "hard-working schmo in consulting" just write down words th ...
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertisi ...
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is s ...
- Gannett: Personalization, Data Capture Will Drive Growth For Premium Publishers
Data and Targeting Insider, Steve Smith - Monday, May 4, 2015
On mobile devices, publishers find themselves in the "boredom management" business, competi ...