- 46% of Retailers Move to Beacons; 71% Learning Buying Patterns
Connected Thinking, Chuck Martin - Friday, August 28, 2015
For all of the fanfare over the last year about retailers usi ...
- 11% Plan to Get a Wearable Fitness Tracker, 71% Don't
Connected Thinking, Chuck Martin - Wednesday, August 26, 2015
Data needs connections. The more connected devices there are the more da ...
- Target My Behavior, Please
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 26, 2015
How much does the average consumer spend online in three months ...
- Elle Magazine Taps Beacons for Levi's, Guess, Vince Camuto
Connected Thinking, Chuck Martin - Monday, August 24, 2015
Beacon-triggered messages are about to be initiated by magazine advertisers as subscribe ...
- Programmatic Market Trends Show It's The Data, Stupid
Real-Time Daily, Joe Mandese - Tuesday, August 25, 2015
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- Spotify CEO: Sorry -- Sorta
Data and Targeting Insider, Steve Smith - Tuesday, August 25, 2015
A privacy policy update at Spotify angered some users, forcing CEO Dani ...
- 89% See IoT Impacting Customer Engagement 'Very Significantly'
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
When it comes to the impact of the Internet of Things ...
- Using Mobile Targeting To Punch Above Your Brand Weight
MoBlog, Steve Smith - Thursday, August 20, 2015
A small natural vitamin startup is leveraging mobile targeting to outsmart b ...
- How Real-Time Global Offline Data Makes Its Way Online
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 19, 2015
What do you get when crossing offline real-time data with online informati ...
- Google's Project Sunroof Generates Leads For Local Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2015
Google on Monday introduced Project Sunroof, which maps the planet's solar potenti ...
- Search Becomes Tool To Create Niche Google Businesses
SearchBlog, Laurie Sullivan - Tuesday, August 18, 2015
It's not magic, although online search -- the media that has beco ...
- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- Email Moves The Sales Needle
Research Brief, Jack Loechner - Friday, August 14, 2015
Marketers that utilize real-time multichannel data generate nearly three times more reven ...
- 75% Would Skip Stores that Use Facial Recognition for Marketing
Connected Thinking, Chuck Martin - Wednesday, August 12, 2015
There may be a million or so beacons in the marketplace b ...
- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
London Blog, Sean Hargrave - Wednesday, August 12, 2015
Data-driven marketing has led many to speculate about the changing nature ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- CPG, Food Brands Partner With OneSpot To Automate Content Marketing
Real-Time Daily, Tyler Loechner - Monday, August 10, 2015
OneSpot, a content marketing platform, recently announced it has partnered with fo ...
- Red-State Algorithm Vs. Blue-State Algorithm
Data and Targeting Insider, Steve Smith - Monday, August 10, 2015
The next great battleground over media bias may be the search engin ...
- Viacom Adds 3 Execs To Data-Driven Ad Team
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Viacom announced it has added three executives to its data strategy tea ...
- Yieldbot's Real-Time Ad Vision Gets Boost From New Hire Joel Hall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2015
Joel Hall -- newly appointed VP of products at Yieldbot, which hel ...
- Content Personalization: A Secret Driver of the Over-The-Top Revolution
MediaDailyNews, Yiannis Broustas - Wednesday, August 5, 2015
Content personalization is an important part of providing users with a positi ...
- Probabilistic or Deterministic: What's the Best Cross-Device Methodology?
Real-Time Daily, Laura Koulet - Tuesday, August 4, 2015
Cross-device tracking is the latest Holy Grail of digital advertising. At sta ...
- Ad Tech Blending Digital, Physical Worlds
RTBlog, Tyler Loechner - Monday, August 3, 2015
Advertising technologies continue to blend the digital and physical worlds. The mo ...