- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- Pay-Per-Click Advertising Doing Better Than Expected, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, October 21, 2015
Pay-per-click advertising channels (PPC) will get a bigger piece of the ...
- A Mass Medium Without Mass Media: Live TV Losing Default Status
Data and Targeting Insider, Steve Smith - Tuesday, October 20, 2015
Live TV is no longer the default experience for an emerging generati ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- UPDATE: Digital's Future Run Faster Than Authors
VidBlog, P.J. Bednarski - Monday, October 19, 2015
Deep thinkers who try to write about the future of digital med ...
- AOL UK MD Bemoans Advertisers' "Terrible Use Of Data"
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
AOL's UK MD Hamish Nicklin warned marketers that "terrible use of dat ...
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
MediaDailyNews, George Simpson - Thursday, October 15, 2015
On the same day Gartner forecast that "by 2018, half of busine ...
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
Real-Time Daily, George Simpson - Friday, October 16, 2015
On the same day Gartner forecast that "by 2018, half of busine ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- 70% of Fastest Growing Retailers See Beacons As High Value
Connected Thinking, Chuck Martin - Monday, October 12, 2015
The majority of successful retailers expect the Internet of Things to drastical ...
- Red-State Algorithm Vs. Blue-State Algorithm
Data and Targeting Insider, Steve Smith - Friday, October 9, 2015
The next great battleground over media bias may be the search engin ...
- Tapping the Value in Connected Objects
Connected Thinking, Chuck Martin - Wednesday, October 7, 2015
Almost everything is going to be on the Net. Well, not literal ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Can Facebook Be Free If Data Doesn't Flow Back To America?
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Do you enjoy arguing with people on Twitter and idling away endle ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Are Digital Consumers Really This Dumb?
London Blog, Sean Hargrave - Wednesday, October 7, 2015
Free services have relied on the exchange of data and receipt ...
- Beintoo Partners With Tapad For Cross-Device Audience Extension
Mobile Marketing Daily, Ben Frederick - Tuesday, October 6, 2015
Beintoo, a mobile tech company, has announced a partnership with Tapad, ...
- Amazon Strengthens Its Position As First Search Destination
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2015
Amazon continues to take search market share from Bing, Google, and Yaho ...
- Bud Light Launches Smart Fridge to Track Beer Supply
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
Beer is entering the world of connected objects. Well, at least t ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Connected Object Purchasing - Moving Beyond the Button
Connected Thinking, Chuck Martin - Monday, October 5, 2015
Among many other things, connected objects will allow consumers to buy thin ...
- FPD+RFM, FTW! A Column About Google's Customer Match
Search & Performance Insider, David Rodnitzky - Monday, October 5, 2015
If the currency of the 2000s (the "aughts"?) was the keyword, t ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...