- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
Global data provider Equifax announced that its IXI Services unit and Ado ...
- Advertisers: Take A Page, Or A Listen, From Pandora
RTBlog, Tobi Elkin - Wednesday, August 31, 2016
Pandora's Sponsored Listening ad program, which launched last year, is an interesti ...
- InVision Boosts Email Engagement With Geotargeting, Design
Email Marketing Daily, Jess Nelson - Monday, August 29, 2016
InVision tripled average email engagement rates for the entertainment industry while promoti ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneous ...
- AppNexus Launches Programmatic Marketplace Transparency Tools
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics a ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Oracle Launches Audience Data Marketplace
Email Marketing Daily, Jess Nelson - Tuesday, August 16, 2016
Oracle announced the launch of a new B2B data marketplace on Frid ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- The Advent Of Second-Party Data
RTBlog, Philip Rosenstein - Monday, August 15, 2016
We've all heard of first and third-party data, the bedrock of t ...
- Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
Real-Time Daily, Tobi Elkin - Friday, August 12, 2016
Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketpla ...
- A People-Based Data Renaissance Is Underway -- And It's About Time!
MAD London, Katie Field - Thursday, August 11, 2016
Integrating offline data with online data is fast becoming a much-needed reali ...
- P&G Will Scale Back On Targeted Facebook Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 10, 2016
The world's biggest advertising spender, Procter & Gamble, Co., is dialing do ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connect ...
- Dentsu To Buy Majority Stake In Data Marketing Firm Merkle
Around the Net in Real-Time, Tobi Elkin - Monday, August 8, 2016
Dentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority sta ...
- Getting The Data Is The Easy Part
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 8, 2016
I sat in on two different conferences last week that came ...
- Batch And Blast Emails Will Turn Customers Away
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 5, 2016
If you're still sending a single message to all your customers, regardle ...
- Audience-Based Buying, Selling, And Targeting Requires Advanced Data
RTBlog, Tobi Elkin - Friday, August 5, 2016
There's a lot of talk about audience-based buying, selling, and targeting. Advertise ...
- Make Algorithms Accountable: Food For Thought
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
In an op-ed for the New York Times, Pro Publica's Julia Angw ...
- Evergage Releases Data Hub For Personalized Marketing
Email Marketing Daily, Jess Nelson - Monday, August 1, 2016
Personalized marketing company Evergage has released a product that connects silos ...