- PowerInbox Adds A Heat Map Measuring The Performance Of Design Elements
Email Marketing Daily, Jess Nelson - Thursday, September 29, 2016
PowerInbox has updated its DynamicMail platform with a heat map that measur ...
- Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
RTBlog, Tobi Elkin - Friday, September 30, 2016
While Yahoo has made headlines in recent days with reports of ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- Advertisers Must Learn How To Use Data
Data and Targeting Insider, Laurie Sullivan - Thursday, September 29, 2016
The future of brand advertising and targeting resides in data, but t ...
- Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, ...
- Social, Not Search, Gaining More Of Marketers' Budgets
SearchBlog, Laurie Sullivan - Wednesday, September 28, 2016
Marketers are willing to open their pockets and trust Google, Bing, a ...
- Are Your Targeting Objectives Sabotaging Your Business Objectives?
Supply-Side Insider, Rachel Clayton - Wednesday, September 28, 2016
Today's marketers have a myriad of data and technology tools to u ...
- Advertisers Still Lack Digital Maturity
SearchBlog, Laurie Sullivan - Monday, September 26, 2016
Optimization and personalization have never led the list of top priorities f ...
- The Technology Behind Successful Fundraising
Red, White & Blog, Philip Rosenstein - Friday, September 23, 2016
One of the prerequisites to running for political office, local or nationa ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Weather Company's Working On Programmatic Integrations With IBM Watson
RTBlog, Tobi Elkin - Thursday, September 22, 2016
With The Weather Company now a unit of IBM, RTBlog recently spo ...
- Mobile Moves IPS Up The Shiny Object Tech Ladder
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2016
Location services continue to grow in popularity, and with it the deployme ...
- 4C Insights Completes $26 Million Series C Financing Round
Real-Time Daily, Philip Rosenstein - Tuesday, September 20, 2016
4C Insights, the data science and media technology company, announced on Tuesd ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...
- Q&A With 'Data Junkie, SocialCode's Todd Parsons
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2016
Todd Parsons joined SocialCode as chief product officer less than two mont ...
- Personalisation Is Key As Holiday Season Approaches
EuroMail, Sean Hargrave - Wednesday, September 14, 2016
Open rates dip around the holiday, but to keep open rates acceptab ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2016
Marketers can now calculate reach and frequency against a database of h ...
- SpotX, LiveRamp Partner To Bypass Walled Gardens
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Video inventory management platform SpotX announced a partnership with LiveRamp that wi ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- Salesforce Extends Analytics Into B2B Market
Email Marketing Daily, Jess Nelson - Thursday, September 1, 2016
Salesforce announced the release of an analytics platform Thursday, extending its portfol ...