- DMA Rebrands As Data & Marketing Association, Unveils New Board
Email Marketing Daily, Jess Nelson - Friday, October 28, 2016
The Direct Marketing Association has rebranded itself to reinforce the role ...
- Evergage Expands To Mobile, Taps Into Android
Email Marketing Daily, Jess Nelson - Thursday, October 27, 2016
Evergage expanded its multichannel personalization capabilities on Wednesday with the launch ...
- What The AT&T Merger Can Learn From AOL-Time Warner
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Writing in today's Wall Street Journal is Steve Case, the former C ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- Microsoft Partners With Versium, Takes On Salesforce
Email Marketing Daily, Jess Nelson - Thursday, October 13, 2016
Microsoft and Versium announced a partnership on Wednesday to integrate Versium Predi ...
- LiveRamp Launches IdentityLink To Enhance Cross-Channel Data Resolution
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product th ...
- Big Data Will Continue To See Big Gains
Email Marketing Daily, Jess Nelson - Wednesday, October 5, 2016
Data analytics revenue is predicted to grow from $130.1 billion in 20 ...
- Driving Data For Agencies: Q&A With Centriply
MediaDailyNews, Charlene Weisler - Tuesday, October 4, 2016
Among the many data-driven platform companies in the media ecosystem today, Centrip ...
- Demandbase Launches AI-Powered DemandGraph
Email Marketing Daily, Jess Nelson - Monday, October 3, 2016
Demandbase, a B2B marketing company, announced the launch of a new artifici ...
- How To Set Up Your Site For International SEO
Search & Performance Marketing Daily, Shayna Brandi - Tuesday, October 4, 2016
Deciding to take your Web site international is a daunting prospect. Decidi ...