Garfield at Large
J. Max Robins:
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2016 Events Calendar
OMMA at Advertising Week
September, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 29, 2016, NYC
OMMA Bots & Chat
September 29, 2016, NYC
Publishing Insider Summit
October 10 - 13, 2016, Austin
TV Insider Summit
October 16 - 19, 2016, Mohonk
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 26, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
September 27, 2016, NYC
September 26, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
July 19, 2016, LA
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 26, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for data-targeting
Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beacons ...
Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connected ...
Dentsu To Buy Majority Stake In Data Marketing Firm Merkle
Around the Net in Real-Time, Tobi Elkin - Monday, August 8, 2016
Dentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority stake ...
Getting The Data Is The Easy Part
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 8, 2016
I sat in on two different conferences last week that came to ...
Batch And Blast Emails Will Turn Customers Away
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 5, 2016
If you're still sending a single message to all your customers, regardless ...
Audience-Based Buying, Selling, And Targeting Requires Advanced Data
RTBlog, Tobi Elkin - Friday, August 5, 2016
There's a lot of talk about audience-based buying, selling, and targeting. Advertisers ...
Make Algorithms Accountable: Food For Thought
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
In an op-ed for the
New York Times
, Pro Publica's Julia Angwin ...
Evergage Releases Data Hub For Personalized Marketing
Email Marketing Daily, Jess Nelson - Monday, August 1, 2016
Personalized marketing company Evergage has released a product that connects silos to ...
Sizing Up 2016's Upfront: An Advanced TV Buyer's Take
Audience Buying Insider, Karlene Lukovitz - Friday, July 29, 2016
Samantha "Sam" Rose, VP, director of video investment for HorizonAdvanced, talks about ...
BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certified ...
Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Network ...
What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about what ...
Social Data To Dominate Online Targeting
Around the Net In MAD London, Sean Hargrave - Tuesday, July 26, 2016
Social data is becoming a key part of online marketing campaigns. But ...
AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor of ...
Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed at ...
Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announced ...
Broadway Gets A Standing Ovation From Retargeting
Data and Targeting Insider, Laurie Sullivan - Thursday, July 21, 2016
Telecharge, the official ticketing agency for most of New York City's theatres, ...
Wal-Mart's Venkat Achanta Joins Neustar As Chief Data And Analytics Officer
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 19, 2016
Wal-Mart Store Inc.’s data chief is leaving the retailer to join Neuster, ...
NetApp Boosts Engagement, Identifies Customer Segments With Adobe
Email Marketing Daily, Jess Nelson - Monday, July 18, 2016
NetApp, a data management and cloud storage solution, boosted Web site engagement ...
Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Some 63% of online merchandisers participating in a study released Monday said ...
Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analytics ...
76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the idea ...
Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looking ...
Effectively Hyper-Targeting Users With Programmatic Creative
Real-Time Daily, Philip Rosenstein - Friday, July 8, 2016
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creatives ...
Political Online Ad Targeting Gaining Attention
Data and Targeting Insider, Laurie Sullivan - Thursday, July 7, 2016
Priorities USA pulled out the big guns Tuesday for an advertisement that ...
Smart Lights In Stores Match Shoppers With Products
IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential new ...
67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consumers ...
Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, a ...
Why Real Time Isn't Fast Enough
SearchBlog, Laurie Sullivan - Thursday, June 30, 2016
"Real time" isn't real time in most media. Predictive analysis really isn't ...
« Previous Articles
Page 2 of 31.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2016 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,