- Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the ...
- Email As Social Media Survivor
Online Media Daily, David Goetzl - Monday, December 7, 2009
Eric Kirby, an email marketing veteran, delivered a keynote address Monday ...
- Blue Kai Bows Data Targeting Service
Online Media Daily, Gavin O'Malley - Monday, December 7, 2009
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch ...
- Judges Can Spam Suit Against Epic
Online Media Daily, Wendy Davis - Friday, December 4, 2009
A federal appellate court has upheld an order dismissing an Internet servi ...
- LogicLab Matches Advertisers And Buyers
Online Media Daily, Gavin O'Malley - Tuesday, October 20, 2009
LogicLab, a media-buying unit of database marketing agency Merkle, has released ...
- Get The Story Behind The Data
Data and Targeting Insider, Steve Smith - Friday, September 25, 2009
Publishers need to understand the power of data -- how to acce ...
- CognitiveDATA Aquires Catalog Marketer CMS Direct
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
CognitiveDATA -- which recently became a wholly owned subsidiary of database marketi ...
- The Cost of Data
Email Insider, editor , David Baker - Monday, June 22, 2009
There are going to be some spectacular things happening in the Consum ...
- Direct Mail Doomed, Long Live Email
Online Media Daily, Gavin O'Malley - Wednesday, May 20, 2009
After making quick work of print newspapers, and the Yellow Pages industr ...
- GroupM Revises Terms For All Online Ad Buys, Claims Data Is 'Confidential'
Online Media Daily, Joe Mandese - Monday, February 2, 2009
GroupM, the biggest buyer of media in the world, has quietly alter ...
- Appetite for Disruption
OMMA Magazine, Joan Voight - Monday, March 2, 2009
It was a fateful linkup, which, like many flirtations, seemed innocent ...
- 2010 Survival Guide: Performance Marketers
OMMA Magazine, OMMA Magazine Writers - Tuesday, December 1, 2009
There can be such a thing as too much sense of direc ...