- Verklin: Yep, It's Still About Data
Data and Targeting Insider, Steve Smith - Friday, December 28, 2012
Now that data is so "big" and all, let's check in wi ...
- You Need A Weatherman To Know Which Way The Data Flows
Data and Targeting Insider, Steve Smith - Friday, December 21, 2012
A group within The Weather Channel is leveraging data way beyond ...
- Contextual Relevance in Email Marketing - Is It Data or Content Driven?
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
We never leave the data behind in any aspect of email marketin ...
- 'It's The (Database) Economy, Stupid!'
MarketingTools: CRM, Kathleen Stockham - Tuesday, September 18, 2012
Years ago, notorious political mouthpiece, James Carville (who "Family Guy" patriarch Pet ...
- Data Is Power? Obama App Makes Anyone A Political Bean Counter
Data and Targeting Insider, Steve Smith - Monday, August 6, 2012
The new Obama app is a great example of how putting da ...
- Yahoo Rolls Out Genome
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 11, 2012
Yahoo bought interclick last November for $270 million, and this week t ...
- Thinking Big Data At Boston Ad Club Event
Marketing Daily, Tyler Loechner - Tuesday, June 26, 2012
Michele Morelli, SVP of acquisitions, lead generation & marketing at Citibank, sai ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- OpenX's Cadogan Joins, Federated's Battelle Nominated To Acxiom Board
Online Media Daily, Joe Mandese - Thursday, May 24, 2012
Consumer marketing database giant Acxiom Wednesday named one Internet savvy exec ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It ...
- E-Append Comes Under Fire
Online Media Daily, David Goetzl - Friday, April 27, 2012
A heated debate bubbled up Thursday on the morality of the ema ...
- 3DBT: Location Awareness Is Behavioral Targeting With A New Dimension
Data and Targeting Insider, Steve Smith - Friday, April 27, 2012
Apps are adding a new and fascinating layer to the data se ...
- From Obama to Brands: Leveraging Participatory Engagement
Mobile Insider, Steve Smith - Tuesday, March 6, 2012
Messaging platform for Obama 2012 and many consumer brands Mobile Commons h ...
- Acxiom Taps Stirratt As Chief Revenue Officer
Online Media Daily, Joe Mandese - Wednesday, February 1, 2012
Nada Stirratt, former Chief Revenue Officer at MySpace and former digital ...