- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...