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2017 Events Calendar
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Masters of Media Selling
January 18 - 19, 2017, NYC
January 17, 2017, DC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
Online All Stars (January 19, 2017, NY)
OMMA Awards (September 26, 2016, NYC)
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Results for demographics
YouTube To Allow Google Data To Target Better
Around the Net In MAD London, Sean Hargrave - Monday, January 23, 2017
In recognition that 50% of views are now coming through mobile, YouTube ...
More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
More than half of U.S. adults live in households with cell phones, ...
Digital-Savvy Gen Z Consumers Cling To Physical Stores, Brand Experiences
MediaDailyNews, Laurie Sullivan - Thursday, January 12, 2017
These tech-savvy consumers, ages 13 to 21, are willing to pay more ...
Arms Race To Annoy Prospects?
MediaDailyNews, George Simpson - Thursday, January 12, 2017
According to Millward Brown, Generation Z, ages 16-19 -- who are just ...
How We Changed As A Nation Over The Past 8 Years
Red, White & Blog, Philip Rosenstein - Friday, January 13, 2017
As President Barack Obama bids farewell to the nation and President-elect Donald ...
The Future Of Free Is Social
MAD London, Jason Mander - Wednesday, January 11, 2017
As the Internet celebrated its 25th birthday in 2016, more pressure than ...
Gen Z Consumers Are Digital, But Impressed By Traditional Formats
Around the Net In MAD London, Sean Hargrave - Tuesday, January 10, 2017
Gen Z consumers may be more focused on digital media consumption than ...
Who'd Have Guessed? Cinema And Outdoor Are Gen Z's Most Receptive Channels
London Blog, Sean Hargrave - Tuesday, January 10, 2017
Sure, mobile video, social and celebrities score highly -- but the latest ...
What Comes After Generation Z?
Online Spin, Gord Hotchkiss - Tuesday, January 10, 2017
We're running out of alphabet. The latest generation is Generation Z. They ...
It's Your Media Generation That Defines You
TV Everywhere, Steve Sternberg - Wednesday, January 4, 2017
Generations are ordinarily thought of in 18-year increments. Baby Boomers, for example, ...
Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Nielsen ...
Bad Customer Service? Gen Zers Will Tell You Where To Go (No Place Good)
MAD, Larissa Faw - Wednesday, December 21, 2016
According to research from Marchex, young adults 18-24 want a customer service ...
To Be Old, Sedentary And Watching YouTube
VidBlog, P.J. Bednarski - Monday, December 19, 2016
Between 2015 and 2016, a stat graphic produced by Think With Google ...
Nearly Half Of Digital Display Misses Its Target Audience
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Almost half of online campaigns don't reach their target audience. A study ...
Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in media ...
Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analytics ...
Are Advertisers Wrong About Target Audiences?
TV Watch, Wayne Friedman - Thursday, December 15, 2016
TV marketers have long made associations as to who watches what kind ...
Average On-Target Percentage For Mobile Campaigns Equals Desktop
MoBlog, Gavin O'Malley - Tuesday, November 22, 2016
While desktop ads have historically had higher on-target percentages for reaching their ...
Alt-Right Conference Heils Trump Victory
Around the Net In Marketing Politics, Philip Rosenstein - Monday, November 21, 2016
While an Alt-Right conference in Washington, D.C. over the weekend had certain ...
Upworthy's Experiment In Measuring Empathy In Real Time
RTBlog, Tobi Elkin - Thursday, November 17, 2016
Upworthy used facial-recognition software to measure empathy levels in men and w ...
Digital Strategies In Politics Defined By Age Rather Than Affiliation
Red, White & Blog, Philip Rosenstein - Wednesday, November 16, 2016
Digital advertising in leading political campaigns is being led by young staffers ...
Millennials Reject Car-Shopping Gender Stereotypes
Marketing Daily, Tanya Gazdik - Monday, November 14, 2016
The antiquated notion that women are intimidated by car shopping while men ...
How Clinton Lost, By The Numbers
Red, White & Blog, Philip Rosenstein - Thursday, November 10, 2016
Despite president Barack Obama's 52.1% approval rating on the eve of November ...
Women, African Americans, Millennials, Not As Anti-Trump As Many Thought
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 9, 2016
The demographic changes that many assumed would block a Trump win did ...
Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns are ...
White Nationalists, Neo-Nazis To Monitor Polls In Inner Cities Across the Country
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 3, 2016
A whole host of white supremacist and Neo-Nazi groups are publicly planning ...
Students Elect Clinton In Newsela's Mock 2016 Election
Marketing Politics Daily, Philip Rosenstein - Thursday, November 3, 2016
What if Americans under the age of 18 could vote? According to ...
Turnout, Turnout, Turnout
Red, White & Blog, Philip Rosenstein - Wednesday, November 2, 2016
With the election quickly tightening in the last week, in particular in ...
Electoral Map Tightens For Trump
Red, White & Blog, Philip Rosenstein - Thursday, October 27, 2016
Donald Trump's chances of winning the presidency are just about one in ...
The Impact Of Binge-Watching
TV Everywhere, Steve Sternberg - Wednesday, October 26, 2016
What do "The Big Bang Theory," "Family Guy," "The Walking Dead," and ...
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