- Millennials Anxious Now, Optimistic About Future
Research Brief, Jack Loechner - Wednesday, December 31, 2008
Despite a failing economy, employment woes and countless other concerns, a k ...
- Inconspicuous, But Influential
Research Brief, Jack Loechner - Friday, December 26, 2008
According to a new survey from Mediamark Research & Intelligence, 11.5% ...
- The Digital Future Through The Looking Glass
Research Brief, Jack Loechner - Thursday, December 25, 2008
The 2008 Digital Future Project, conducted by the Center for the Digit ...
- Precious Little Time
Research Brief, Jack Loechner - Wednesday, December 24, 2008
Another index declining this year is the shrinking of America's leisure tim ...
- The View From the Top: Upscale Marketing In A Downturn
Research Brief, Jack Loechner - Tuesday, December 23, 2008
According to a panel at the recent Wharton Marketing Conference, 2009 shap ...
- Media 100 - No. 88 Howard Gardner: A Satisfied Mind
Media Magazine, Liz Tascio - Tuesday, December 2, 2008
Ever meet a cognition rock star? Well, you're about to. This ...
- Making The Most Of '09 Marketing Spend
Engage:Hispanics, Alvaro Cabrera - Thursday, December 18, 2008
Now is the time to get to work. The new year wi ...
- A drill-down of Online News Destinations Shows Yahoo!, MSNBC and CNN in a Statistical Dead Heat
Research Brief, Jack Loechner - Friday, December 12, 2008
As a corollary to yesterday's Research Brief regarding the effectiveness of advertisi ...
- New Year's Resolutions For Hispanic Marketers
Engage:Hispanics, Jose Villa - Thursday, December 11, 2008
For the Hispanic marketing and advertising industry, 2009 figures to be fu ...
- Five Things You Should Know About Kids And Advertising
Marketing Daily, Anne Marie Kelly - Monday, December 8, 2008
It's no secret that U.S. adults are bombarded with advertising messages ...
- iPhone Grows Rapidly as Internet & Entertainment Device
Research Brief, Jack Loechner - Monday, December 8, 2008
According to a recent comScore study, "All about iPhone," 43% of iPho ...
- New Targeting Methods For Reaching U.S. Hispanics
Engage:Hispanics, Joe Kutchera - Thursday, December 4, 2008
hile Hispanic media investment overall has grown considerably, especially television, the onli ...
- Keeping It Simple: Marketing To Tweens On A Shoestring
Engage:Kids 6-11, Evan Bailyn - Tuesday, December 2, 2008
Let's start with some basics ... America's tweens spend billions of the ...
- Kids Say the Darndest Things
Engage:Kids 6-11, Laurie Petersen - Tuesday, November 25, 2008
The beauty of online product development is that your audience is rig ...
- Loyalty, Engagement And The Hispanic Vote
Engage:Hispanics, Leigh Benatar - Thursday, November 20, 2008
No other major demographic group in the country swung so heavily ...
- Financial Security An Elusive Concept
Research Brief, Jack Loechner - Thursday, November 20, 2008
A study from the American Savings Education Council (ASEC) and AARP sho ...
- Marketers Can Help Kids Help Save Planet Earth
Engage:Kids 6-11, Janet Oak - Tuesday, November 18, 2008
A new generation has stepped up to meet the challenge of preservi ...
- Dialing IN To Dial UP Your Hispanic Engagement
Engage:Hispanics, Gregory Wester - Thursday, November 13, 2008
As Hispanic marketers, we still want to try new things, even ...
- News Flash: Kids Are Still Kids
Engage:Kids 6-11, Wynne Tyree - Tuesday, November 11, 2008
For the past several years, youth marketers have been clamoring about ki ...
- Ford To Unveil '09 F-150 On 'Sábado Gigante'
Marketing Daily, - Thursday, November 6, 2008
On Saturday, the auto giant will reveal the 2009 Ford F-150 ...
- Marketing In Today's Economy: Why It Pays To Integrate
Engage:Hispanics, Alicia Morga - Thursday, November 6, 2008
It's no secret that customers want an integrated experience with your bra ...
- 7 Elements Of Media Design: Engaging Kids In Multimedia Platforms
Engage:Kids 6-11, Adele Schwartz - Tuesday, November 4, 2008
Before the digital revolution, advertising creatives and designers had to master narrow ...
- 'Engage:Hispanics' Clarification
Marketing Daily, - Friday, October 31, 2008
We were heartened to hear from so many careful readers who question ...
- Los Padres: Engaging the Younger, Wiser Hispanic Parent This Holiday Season
Engage:Hispanics, Scott Marden - Thursday, October 30, 2008
A savvy marketer will not only examine the Hispanic market, but wi ...
- The Shopping Secrets Of American Millionaires
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2008
To get a closer look at how the rich are shopping the ...
- Born to Blog? Meet The New Social Networking Sites For Kids
Engage:Kids 6-11, Sarah Browne - Tuesday, October 28, 2008
Social networks now have a whole new target audience: kids. While studi ...
- Seniors, Women Get On Video Bandwagon
Online Media Daily, - Tuesday, October 28, 2008
Over the past six months, the popularity of online video services h ...
- Online Power Moms Provide Frequent Parenting Advice
Research Brief, Jack Loechner - Friday, October 24, 2008
Nielsen Online reports that (Power Moms) women online ages 25-54 with ...
- A Look Behind The Scenes Of A Strategic Effort
Engage:Hispanics, Jose Villa - Thursday, October 23, 2008
SU2C has approached the Hispanic market deliberately and thoughtfully, looking at buildi ...
- Engaged Online Viewers Receptive to Advertising
Research Brief, Jack Loechner - Thursday, October 23, 2008
According to a new study "Watching The Web: How Online Video Engag ...