- Gaming Now Mainstream Entertainment
Research Brief, Jack Loechner - Friday, July 25, 2008
According to a new survey by the Entertainment Software Association, forty perce ...
- Boomers Are Not Bloggers
Research Brief, Jack Loechner - Thursday, July 24, 2008
According to a recent ThirdAge/JWT Boom study, people over age 40 participa ...
- Gamers: They're Not Who You Think They Are
Online Media Daily, Tameka Kee - Wednesday, July 23, 2008
SAN FRANCISCO -- While gamer demographics and targeting potential have long be ...
- Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
Research Brief, Jack Loechner - Wednesday, July 23, 2008
New research from OTX and The Intelligence Group studies teens' online behavio ...
- Monster Leads Career Advertisers; Apollo Leads Education
Research Brief, Jack Loechner - Friday, July 18, 2008
A drill-down into the destinations, reader demographics, advertisers, ad types, sizes a ...
- 19% of Americans Collectively Own $22 Trillion in Assets
Research Brief, Jack Loechner - Thursday, July 10, 2008
Based on an analysis by Nielsen's Claritas Services by Jane Crossan a ...
- Marketers Must Adjust To The Aging Of America
Around the Net In Brand Marketing, Thom Forbes - Monday, July 7, 2008
The average U.S. head of household is now nearly 50 years ol ...
- Omnicom Opening Consultancy Focused On Female Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 2, 2008
The Omnicom Group, the largest advertising holding company, is starting a consultan ...
- Aperture: Why the Mix Doesn't Matter
Media Magazine, Steve Farella, Audrey Siegel - Tuesday, July 22, 2008
Cable television offers the viewer a smorgasbord of program choices: from Nip/Tu ...
- Markets Focus: Superconnected
OMMA Magazine, kyle , Daisy Whitney - Tuesday, July 22, 2008
In the media business, we sometimes take the early adopters for grante ...