- Online Behavior: What Marketers Don't Know Could Hurt Them
Engage:Hispanics, Katrina Lerman - Thursday, September 25, 2008
How can brands successfully use this platform to build long-term, authentic relationshi ...
- General Mills Expands Hispanic Platform With Univision
Marketing Daily, Karlene Lukovitz - Wednesday, September 24, 2008
Karla Martinez, co-host of Univision's "Wake-Up America," will star in a seri ...
- Health A Hot Topic On The Internet
Research Brief, Jack Loechner - Wednesday, September 24, 2008
comScore, Inc. recently released results of a study showing that the heal ...
- 20% of US Households Account for 50% of Income
Research Brief, Jack Loechner - Friday, September 19, 2008
The 2008 Ipsos Mendelsohn Affluent Survey, measuring male and female heads ...
- Value Vs. Vehicle: More Than 'Spanish-Language' Vehicles
Engage:Hispanics, Leigh Benatar - Thursday, September 18, 2008
The Hispanic audience paints a very complicated scenario. Yes, these details a ...
- Savings And Credit Card Payments Captured 2/3 of Rebate Dollars
Research Brief, Jack Loechner - Wednesday, September 17, 2008
According to a recent Harris Poll, 45 percent of Americans believed th ...
- Y Moms Connect Through The Internet; X Moms Task
Research Brief, Jack Loechner - Tuesday, September 16, 2008
A recent study conducted by NewMediaMetrics found a significant difference in t ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- Search Marketing: Get Started With 5 Simple Strategies
Engage:Hispanics, Alicia Morga - Thursday, September 11, 2008
Marketing to U.S. Hispanics via search engine marketing (SEM) is a b ...
- Understanding Differences In Hispanic Culture: Tips For Effective Campaigns
Engage:Hispanics, Scott Marden - Thursday, September 4, 2008
One of the most important things to consider when marketing to Hispani ...
- Dieste Harmel & Partners - Frito Lay/Cheetos
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This campaign goes beyond targeting to reach into the very heart ...
- Turner Broadcasting System Inc. - Chrysler Town & Country
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In a time when it's challenging to get consumers to sit throu ...
- Zoom Media & Marketing - Ford Focus
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This is a campaign that doesn't even look like advertising. The attracti ...
- Markets Focus: Nice Day for a Pink Wedding
OMMA Magazine, Susan Kuchinskas - Tuesday, September 30, 2008
In 2007, Disney opened its Fairy Tale Weddings services to gay couple ...
- Behind the Numbers: Jumping Through Hoops
OMMA Magazine, kyle , Daisy Whitney - Tuesday, September 30, 2008
One of the hardest-to-reach audiences on appointment TV is actually pretty da ...