- 'Engage:Hispanics' Clarification
Marketing Daily, - Friday, October 31, 2008
We were heartened to hear from so many careful readers who question ...
- Los Padres: Engaging the Younger, Wiser Hispanic Parent This Holiday Season
Engage:Hispanics, Scott Marden - Thursday, October 30, 2008
A savvy marketer will not only examine the Hispanic market, but wi ...
- The Shopping Secrets Of American Millionaires
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2008
To get a closer look at how the rich are shopping the ...
- Born to Blog? Meet The New Social Networking Sites For Kids
Engage:Kids 6-11, Sarah Browne - Tuesday, October 28, 2008
Social networks now have a whole new target audience: kids. While studi ...
- Seniors, Women Get On Video Bandwagon
Online Media Daily, - Tuesday, October 28, 2008
Over the past six months, the popularity of online video services h ...
- Online Power Moms Provide Frequent Parenting Advice
Research Brief, Jack Loechner - Friday, October 24, 2008
Nielsen Online reports that (Power Moms) women online ages 25-54 with ...
- A Look Behind The Scenes Of A Strategic Effort
Engage:Hispanics, Jose Villa - Thursday, October 23, 2008
SU2C has approached the Hispanic market deliberately and thoughtfully, looking at buildi ...
- Engaged Online Viewers Receptive to Advertising
Research Brief, Jack Loechner - Thursday, October 23, 2008
According to a new study "Watching The Web: How Online Video Engag ...
- Seven 'Rules of the Road' to Success For Better-For-You Kid Food Products
Engage:Kids 6-11, George Carey - Monday, October 27, 2008
"Better for You" or healthier kid food products are the hottest battlegrou ...
- Reaching Voters: What the Pols Can Learn From Online Marketers
Engage:Hispanics, Alicia Morga - Thursday, October 16, 2008
As the presidential race switches into high gear, both candidates would ...
- MillerCoors Bows Hispanic Ad Campaign
Marketing Daily, - Tuesday, October 14, 2008
MillerCoors has unveiled its 2008 "Líderes" advertising campaign to recognize and hon ...
- Urban and Spanish-Language Stations Dominate Major Radio Markets
Research Brief, Jack Loechner - Tuesday, October 14, 2008
According to Arbitron's September Portable People Meter (PPM) radio ratings, African America ...
- 4 Key Steps To Engaging Hispanics Through Events
Engage:Hispanics, Rudy Duthil - Thursday, October 9, 2008
A huge part of the American way of life is going o ...
- Despite Electronics, Most Girls 2-14 Stick With Traditional Toys
Research Brief, Jack Loechner - Friday, October 3, 2008
According to a new report from The NPD Group, girls age t ...
- Where Did Direct Response Go? U.S. Hispanic direct response and retail advertising lacks industry recognition
Engage:Hispanics, Jose Villa - Thursday, October 2, 2008
We should spend an equal amount of time investing in and showcasi ...