- The Buzz: The Tiny Trend Traffickers
Media Magazine, Tina Wells - Friday, January 2, 2009
If you thought it was difficult to launch a campaign that successful ...
- Salud! Toasting Direct Mail's Ever-Increasing Effect
Engage:Hispanics, Scott Marden - Thursday, January 29, 2009
This year more than ever--with consumer pocketbooks empty and confidence at ...
- More Entertainment on Computer Than TV for Millenials
Research Brief, Jack Loechner - Thursday, January 29, 2009
According to Deloitte's State of the Media Democracy survey, three-quarters of Millennia ...
- Change Noted In Consumer Spending Expectations
Research Brief, Jack Loechner - Wednesday, January 28, 2009
According to the latest ChangeWave survey of U.S. consumers, conducted January 5- ...
- Growing Up Social
Engage:Kids 6-11, Reggie Bradford - Tuesday, January 27, 2009
Today's kids are growing up with online social environments. Parents and markete ...
- Non-catalog Direct Mail and Acculturation Segmentation Boost Hispanic Response
Research Brief, Jack Loechner - Monday, January 26, 2009
A new survey from the Direct Marketing Association, complementing earlier research th ...
- The Deleveraged Consumer
Engage:Hispanics, Jose Villa - Thursday, January 22, 2009
At last week's National Retail Federation Conference & Expo in New Yo ...
- On the Record: Hand-Me-Down Media
Media Magazine, Mike Bloxham - Friday, January 2, 2009
As a general rule, we like to think of ourselves as individua ...
- At The Forefront Of The Era Of User Choice And Control
Engage:Kids 6-11, Liz Nealon - Tuesday, January 20, 2009
Today's 6-to-11 year olds have grown up with the expectation that th ...
- Connecting Via Mobile: Speak Their 'Edioma'
Engage:Hispanics, Joe Kutchera - Thursday, January 15, 2009
Where will many Hispanics and other Spanish-speakers around the world first experien ...
- Zeitgeist: The AARP and the Wii
Media Magazine, Jen Soch - Friday, January 2, 2009
The pace of change accelerates every day. My parents no longer ju ...
- 5 Things You Should Know About Kids And Video Gaming
Engage:Kids 6-11, Anne Marie Kelly - Tuesday, January 13, 2009
As the options for playing non-arcade video games have expanded from computer-bas ...
- Gas Savings Go To Groceries
Research Brief, Jack Loechner - Tuesday, January 13, 2009
According to the results of nationwide research from retail analytics firm Precim ...
- Avoid Subtle Stereotypes To Maintain Campaign Effectiveness
Engage:Hispanics, Patricia Graham, Jannet Torres - Thursday, January 8, 2009
When marketers talk about "U.S. Latinos," they cannot simply fall back ...
- Kids Motivated By TV and Print To Visit Web
Research Brief, Jack Loechner - Thursday, January 1, 2009
According to MRI's 2008 American Kids Study, children ages 6-11 are increasing ...
- Market Focus: This Bird Has Flown
OMMA Magazine, Susan Kuchinskas - Friday, January 2, 2009
It was a dark and stormy night in Rodanthe when Diane La ...
- Behind the Numbers: Gentlemen Prefer Hardware
OMMA Magazine, kyle , Daisy Whitney - Friday, January 2, 2009
It appears women really do like curling up with a good boo ...
- 5 Questions for Jim Meyer
OMMA Magazine, OMMA Magazine Writers - Friday, January 2, 2009
Here's a little something you can use to break that awkward elevat ...