- The Whole Story: Adult-Child Co-Viewing - By Genre
MediaDailyNews, Mike Bloxham - Thursday, August 30, 2012
For many brands, understanding TV co-viewing behaviors can help guide media planni ...
- Local TV News Best Cable Nets In Reaching Key Voters
MediaDailyNews, Wayne Friedman - Thursday, August 23, 2012
TV stations' newscasts reach key voters better than national cable news network ...
- Memorable Ads Employ Humor, Supply 'Upbeat' Storyline
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
Nielsen research found "audience-appropriate humor" is one of five "common characteristics" th ...
- Booming Boomers
Research Brief, Jack Loechner - Tuesday, August 21, 2012
A new report by Nielsen, the "Most Valuable Generation," in collaboration wi ...
- Florida Tourism Industry on Pace for Record Year
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
Florida is reporting healthy visitor numbers for the second quarter. According ...
- Study: More Users Clicking Ads, Rise In M-Commerce Comfort
Online Media Daily, Mark Walsh - Thursday, August 16, 2012
When it comes to accessing mobile content, people are most frustrated ...
- Tableteers
Research Brief, Jack Loechner - Tuesday, August 14, 2012
Demographic analysis of tablet audiences by platform revealed distinct differences across iPa ...
- A Laptop, Fridge and Big TV Are Necessities For College Freshmen
Research Brief, Jack Loechner - Monday, August 13, 2012
According to a new study by Newegg, conducted by Wakefield Research, studen ...
- comScore: iPad Users Skew Younger, Wealthier
Online Media Daily, Mark Walsh - Monday, August 6, 2012
New research from comScore shows iPad users skew more male, younger a ...
- Who Buys Dog Biscuits?
Marketing Daily, Nina Lentini - Thursday, August 2, 2012
Top 10 DMAs in which adults who used dog biscuits or trea ...
- Who Owns An EReader?
Marketing Daily, Nina Lentini - Wednesday, August 1, 2012
Top 10 DMAs in which adults who personally own an eReader res ...
- The Millennials In The Adult World
Research Brief, Jack Loechner - Wednesday, August 1, 2012
According to a SymphonyIRI report released in June 2012, the Millennial Generati ...