- Neuroscience Research Indicates Boomers Open To Pitch-Perfect Ads
TVBlog, David Goetzl - Tuesday, September 18, 2012
There are multiple reasons why advertisers are drawn to the 18-to-49 demographi ...
- Facebook Losing Luster Among Younger Users
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 13, 2012
Has Facebook lost its cool factor? Evercore analyst Ken Sena thinks s ...
- The Whole Story - Social Networking - The Hierarchy of Devices
Online Media Daily, Mike Bloxham - Thursday, September 13, 2012
There is continued overall growth in social networking among all adults 18 ...
- Auto Sales Up In August
Raw, Karl Greenberg - Tuesday, September 4, 2012
Best August since 2007 (Chrysler); best-ever for Escape and Fusion, with reta ...
- The Whole Story: Adult-Child Co-Viewing - By Genre
MediaDailyNews, Mike Bloxham - Thursday, August 30, 2012
For many brands, understanding TV co-viewing behaviors can help guide media planni ...
- Local TV News Best Cable Nets In Reaching Key Voters
MediaDailyNews, Wayne Friedman - Thursday, August 23, 2012
TV stations' newscasts reach key voters better than national cable news network ...
- Memorable Ads Employ Humor, Supply 'Upbeat' Storyline
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
Nielsen research found "audience-appropriate humor" is one of five "common characteristics" th ...
- Booming Boomers
Research Brief, Jack Loechner - Tuesday, August 21, 2012
A new report by Nielsen, the "Most Valuable Generation," in collaboration wi ...
- Florida Tourism Industry on Pace for Record Year
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
Florida is reporting healthy visitor numbers for the second quarter. According ...
- Study: More Users Clicking Ads, Rise In M-Commerce Comfort
Online Media Daily, Mark Walsh - Thursday, August 16, 2012
When it comes to accessing mobile content, people are most frustrated ...
- Tableteers
Research Brief, Jack Loechner - Tuesday, August 14, 2012
Demographic analysis of tablet audiences by platform revealed distinct differences across iPa ...
- A Laptop, Fridge and Big TV Are Necessities For College Freshmen
Research Brief, Jack Loechner - Monday, August 13, 2012
According to a new study by Newegg, conducted by Wakefield Research, studen ...
- comScore: iPad Users Skew Younger, Wealthier
Online Media Daily, Mark Walsh - Monday, August 6, 2012
New research from comScore shows iPad users skew more male, younger a ...
- Who Buys Dog Biscuits?
Marketing Daily, Nina Lentini - Thursday, August 2, 2012
Top 10 DMAs in which adults who used dog biscuits or trea ...
- Who Owns An EReader?
Marketing Daily, Nina Lentini - Wednesday, August 1, 2012
Top 10 DMAs in which adults who personally own an eReader res ...
- The Millennials In The Adult World
Research Brief, Jack Loechner - Wednesday, August 1, 2012
According to a SymphonyIRI report released in June 2012, the Millennial Generati ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Even Upper Income Daily Spending Down
Research Brief, Jack Loechner - Tuesday, July 24, 2012
According to a new Gallup Poll, U.S. consumers reported spending $70 p ...
- Study: Many Marketers Missing Key Consumers
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
It's hard to believe, but in these times awash in data a ...
- Brands, Publishers Target 50-Something Crowd
Online Media Daily, Laurie Sullivan - Friday, July 6, 2012
The 50+ generation goes online, and it appears that brands and publishe ...
- Asian Americans Setting The Bar
Research Brief, Jack Loechner - Thursday, June 28, 2012
According to a comprehensive new nationwide survey by the Pew Research Cente ...
- Tablet Usage Explodes, Changes Digital Habits
Online Media Daily, Gavin O'Malley - Friday, June 8, 2012
Giving brands a big screen on which to reach mobile consumers, table ...
- Marketers Need To Define Mothers In Broader Terms
MediaDailyNews, Mike Bloxham - Wednesday, June 6, 2012
To always and only talk to moms as moms misses the poin ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- Polling Accuracy Difficult; More Back-Up Comparisons Utilized
Research Brief, Jack Loechner - Wednesday, May 30, 2012
For decades survey research has provided trusted data about political attitudes a ...
- Hispanic Market Impacts National Landscape Significantly
Research Brief, Jack Loechner - Tuesday, May 8, 2012
According to a new Nielsen report on the Hispanic consumer, the U. ...
- Social Gaming To Social Good--Brands Matter To Youth Market
Online Media Daily, Roman Tsunder - Monday, April 30, 2012
A CSR component used to be a 'nice to have' in ...
- LGBT Consumers Are Increasingly Mainstream
MediaDailyNews, Erik Sass - Tuesday, April 24, 2012
Lesbian, gay, bisexual, and transgendered people (LGBT) have ceased to be ...
- After Demographics, Connected 'Digital Personalities'
Mobile Marketing Daily, Steve Smith - Tuesday, April 17, 2012
Connectivity via devices has become so common across age groups that med ...
- Maximize Luxury Advertising In The Social Sphere
Online Media Daily, Skip Brand - Monday, April 16, 2012
It's important for brands that want to reach the affluent audience ...