- FX Network Expands, Debuts Younger-Skewing Cabler FXX
MediaDailyNews, David Goetzl - Thursday, March 28, 2013
The Fox cable group is launching a younger-skewing sister channel to F ...
- LinkedIn Makes Pitch For More Consumer Tech Ads
Online Media Daily, Mark Walsh - Thursday, March 28, 2013
As LinkedIn continues to ramp up its ad offerings, it's making ...
- Participant Media Debuts Pivot, New Cable Network
MediaDailyNews, Wayne Friedman - Wednesday, March 27, 2013
The new millennial-targeted cable network from Participant TV, which has a rea ...
- Younger Dads Can't Say No To Entertaining Their Kids
Marketing Daily, Tanya Gazdik - Wednesday, March 27, 2013
Millennial parents are willing to spend more than their older counterparts ...
- Kimmel's Late-Night TV Threat: Grabbing Younger Demos
MediaDailyNews, Wayne Friedman - Tuesday, March 26, 2013
The drama around network late-night programming continues -- and NBC's "Tonight Sh ...
- Generational Progress
Research Brief, Jack Loechner - Monday, March 25, 2013
Though not so much "research," as the application of research, the assembl ...
- Single Men Find Value In Pet Ownership
Marketing Daily, Tanya Gazdik - Friday, March 22, 2013
Singles -- especially men -- are increasingly turning to pets for lo ...
- Local Markets Help Game Marketers
Marketing Daily, Aaron Baar - Thursday, March 21, 2013
When talking about gaming, markets such as Terre Haute, Ind.; Rockford, Ill ...
- Box Office Revs Up 6% Worldwide
MediaDailyNews, Wayne Friedman - Thursday, March 21, 2013
Traditionally delivered entertainment continues strong: Not just with TV, but theatrical movi ...
- NPR Launches Awareness Campaign
MediaDailyNews, Erik Sass - Wednesday, March 20, 2013
With online radio making inroads in listening habits, especially among younger demographic ...
- Who Are The AlphaBoomers? NBCU's Alan Wurtzel Explains
TV Board, Charlene Weisler - Wednesday, March 20, 2013
I have written articles on the value of targeting Baby Boomers, a ...
- Travel Companies Must Engage Millennials
Marketing Daily, Tanya Gazdik - Monday, March 18, 2013
More Millennials report using travel apps on their smartphones including Hotels.com, Expedi ...
- BlogFrog Gets New Name -- TapInfluence -- Same Mission
Online Media Daily, Gavin O'Malley - Monday, March 18, 2013
Say goodbye to BlogFrog, and hello to TapInfluence. Yes, the social activati ...
- Unlock Potential of Emerging-Market Cities
Research Brief, Jack Loechner - Tuesday, March 19, 2013
According to a new study by McKinsey, a massive wave of urbanizati ...
- 'Zero TV' Trend Rejects Trad TV Viewing
MediaDailyNews, Wayne Friedman - Monday, March 11, 2013
Zero TV homes now account for 5% of all TV homes ...
- Culture More Important Than Cluster
Show Daily, Laurie Sullivan - Monday, March 11, 2013
Bonin Bough from the Oreo brand believes marketers need to look ...
- C3 Viewing Stats Trump Live-Only
MediaDailyNews, Wayne Friedman - Thursday, March 7, 2013
Looking at C3 TV viewers in the first half of the ...