- CBS Continues To Court Adults, Baby Boomers
MediaDailyNews, Wayne Friedman - Tuesday, July 30, 2013
CBS may have won the highly visible 18-49 viewing crown among a ...
- Simulmedia Calculator Helps Determine TV Campaign Efficiency
MediaDailyNews, Wayne Friedman - Tuesday, July 16, 2013
Looking to help TV marketing executives take much of the guesswork o ...
- Cord-Cutting Continues, Broadcast-Only TV Homes Increase
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2013
This year, 19.3% of U.S. TV homes -- 22 million homes ...
- Millennial Groups Favor Specific TV Shows
MediaDailyNews, Wayne Friedman - Monday, July 8, 2013
A new study reveals there are four distinct groups for those ag ...
- Seniors Picky Over What They Are Called
Marketing Daily, Tanya Gazdik - Thursday, July 4, 2013
Terms used to describe seniors are increasingly outdated and offensive, according ...