- Watching TV Together? Not For Many Viewers
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
With lots of different TV screens and devices out and about, the ...
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
Looking to "stabilize" its local TV measurement, Nielsen has announced a numb ...
- Trust The Data And Ditch The Cult Of The Millennials
London Blog, Sean Hargrave - Thursday, February 19, 2015
Trust the data -- it won't lie about millennials, and it won ...
- Defection From TV May Be Faster Than Anticipated
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
The New York Post's Claire Atkinson reports that so far this seaso ...
- Who Got A Lift From Super Bowl? Not BMW, Nor Kim Kardashian
VidBlog, P.J. Bednarski - Tuesday, February 3, 2015
Extreme Reach's Ad Effectiveness Study has some dramatic lift winners and loser ...