- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Bad Customer Service? Gen Zers Will Tell You Where To Go (No Place Good)
MAD, Larissa Faw - Wednesday, December 21, 2016
According to research from Marchex, young adults 18-24 want a customer servi ...
- To Be Old, Sedentary And Watching YouTube
VidBlog, P.J. Bednarski - Monday, December 19, 2016
Between 2015 and 2016, a stat graphic produced by Think With Goog ...
- Nearly Half Of Digital Display Misses Its Target Audience
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Almost half of online campaigns don't reach their target audience. A stu ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- Are Advertisers Wrong About Target Audiences?
TV Watch, Wayne Friedman - Thursday, December 15, 2016
TV marketers have long made associations as to who watches what ki ...