- Average On-Target Percentage For Mobile Campaigns Equals Desktop
Mobile Insider, Gavin O'Malley - Thursday, January 26, 2017
While desktop ads have historically had higher on-target percentages for reaching the ...
- Influennials - The Secret To Marketing To Millennials And Beyond
MediaDailyNews, Zach Rosenberg - Wednesday, January 25, 2017
While marketers have seemingly figured out the approach to reaching Millennials, ...
- YouTube To Allow Google Data To Target Better
Around the Net In MAD London, Sean Hargrave - Monday, January 23, 2017
In recognition that 50% of views are now coming through mobile, YouTu ...
- More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
More than half of U.S. adults live in households with cell phone ...
- Digital-Savvy Gen Z Consumers Cling To Physical Stores, Brand Experiences
MediaDailyNews, Laurie Sullivan - Thursday, January 12, 2017
These tech-savvy consumers, ages 13 to 21, are willing to pay mo ...
- Arms Race To Annoy Prospects?
MediaDailyNews, George Simpson - Thursday, January 12, 2017
According to Millward Brown, Generation Z, ages 16-19 -- who are ju ...
- How We Changed As A Nation Over The Past 8 Years
Red, White & Blog, Philip Rosenstein - Friday, January 13, 2017
As President Barack Obama bids farewell to the nation and President-elect Dona ...
- The Future Of Free Is Social
MAD London, Jason Mander - Wednesday, January 11, 2017
As the Internet celebrated its 25th birthday in 2016, more pressure th ...
- Gen Z Consumers Are Digital, But Impressed By Traditional Formats
Around the Net In MAD London, Sean Hargrave - Tuesday, January 10, 2017
Gen Z consumers may be more focused on digital media consumption th ...
- Who'd Have Guessed? Cinema And Outdoor Are Gen Z's Most Receptive Channels
London Blog, Sean Hargrave - Tuesday, January 10, 2017
Sure, mobile video, social and celebrities score highly -- but the late ...
- What Comes After Generation Z?
Online Spin, Gord Hotchkiss - Tuesday, January 10, 2017
We're running out of alphabet. The latest generation is Generation Z. Th ...
- It's Your Media Generation That Defines You
TV Everywhere, Steve Sternberg - Wednesday, January 4, 2017
Generations are ordinarily thought of in 18-year increments. Baby Boomers, for exampl ...