- Dentsu Acquires Share In Digital Garage, Extends Digital Marketing
MediaDailyNews, Steve McClellan - Thursday, December 27, 2012
Tokyo-based ad holding company Dentsu Inc. has formed a strategic alliance wi ...
- Richman Elevated To Top Investment Post At Starcom
MediaDailyNews, Steve McClellan - Thursday, December 20, 2012
Amanda Richman has been named president of investment and activation at Public ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Online Sets New Ad Record, Posts First $9 Billion Quarter
Online Media Daily, Gavin O'Malley - Wednesday, December 19, 2012
Continuing to break records, domestic online ad revenues reached $9.26 billion ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves ...
- Contextual Relevance in Email Marketing - Is It Data or Content Driven?
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
We never leave the data behind in any aspect of email marketin ...
- Has Any Email Marketer Become the CMO?
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
As stewards of the data, email marketers often drive digital innovation. W ...
- Technology & Content Enable Subscriber Connection
Show Daily, Stephanie Miller - Tuesday, December 11, 2012
Reality check: technology is not a replacement for a great email market ...
- Email Is A Strong Tool to Socialize the Enterprise
Show Daily, Stephanie Miller - Monday, December 10, 2012
Email is still a very important channel in socializing the enterprise, becau ...
- Pre-Roll Video Ad Prices Dip, Large Inventory Blamed
Online Media Daily, Wayne Friedman - Thursday, December 6, 2012
Traditional TV costs per thousand may still be climbing -- but th ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...