- Lucozade Appoints AnalogFolk To Digital Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Lucozade, the soft drinks brand, has appointed AnalogFolk to handle its ...
- 'WSJ' Launches First Global Ad Campaign In A Decade
MAD, Steve McClellan - Monday, February 23, 2015
The Paper tapped WPP-backed agency The&Partnership to help it launch the n ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
London Blog, Sean Hargrave - Wednesday, February 18, 2015
As the UK leads the world by hitting an equilibrium between digit ...
- Brands Must Redirect Budgets To Customers Before Capitalizing On Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 13, 2015
As marketing departments increase revenue-generating strategies to become a profit center, markete ...
- Ad Industry Unveils New Anti-Piracy Program
Online Media Daily, Wendy Davis - Tuesday, February 10, 2015
A coalition of major ad industry groups are rolling out a n ...
- Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?
Marketing Insider: Cross-Channel, Paul Marobella - Monday, February 9, 2015
The trend du jour for brands with scale, it seems, is findi ...
- B2B Focuses On Revenue and Customers in 2015
Research Brief, Jack Loechner - Tuesday, February 3, 2015
According to the release of the 2015 B2B Marketing Trends, Predictions a ...