- Media Rep Firms Pool Sales To Form Gen Media Partners
MediaDailyNews, Erik Sass - Monday, March 30, 2015
A number of media sales representative firms are joining forces to off ...
- Digital To Account For A Quarter Of Global Ad Spend Next Year
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Carat predicts that digital spend will account for 25 percent of glob ...
- UK To Be First Country Where Half Of Advertising Is Digital
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
The UK will this year become the first country in the wor ...
- Google Takes Backseat To Facebook's Digital Display Ad Revenue
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2015
Google takes the No. 2 position in digital display advertising revenue behi ...
- Sorrell Says Rush To Digital May Need To Be Reconsidered
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2015
After years of urging his clients to spend more on digital medi ...
- Digital Gains To Overtake Print Losses This Year, Says Johnston Press
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2015
The boss of one of the largest local newspaper publishers said th ...
- Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
London Blog, Sean Hargrave - Thursday, March 26, 2015
When Martin Sorrell claimed the industry needs transparency, you can imagine h ...
- BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
Marketing Daily, Karlene Lukovitz - Monday, March 23, 2015
Last week, BK sent a chicken on tour to determine whether s ...
- The Tao Of Gary Milner
RTBlog, Joe Mandese - Monday, March 23, 2015
The Lenovo digital marketing chief made a strong case against open R ...
- Five Things That Make Me Question The Maturity Of Digital Advertising
Online Spin, Maarten Albarda - Monday, March 23, 2015
What are your top five irritants in digital advertising today? I c ...
- WPP Appoints Scott Spirit To Chief Digital Officer
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2015
WPP has appointed Scott Spirit, its chief strategy officer, as chief digit ...
- DigitasLBi Promotes UK MD To Chief Executive
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
DigitasLBi has promoted UK managing director Michael Islip to the role ...
- Crispin Porter+Bogusky Appoints Lori Senecal As First Global CEO
Around the Net In MAD London, Sean Hargrave - Wednesday, March 11, 2015
Crispin Porter+Bogusky has picked Lori Senecal, the president and chief executive ...
- Samsung Runs Record-Breaking GBP45m Galaxy S6 Campaign
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
Samsung is launching a record-breaking GBP45m marketing barrage to support its n ...
- Salesforce Reaches For Predictive Decisions In Marketing Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions ...