- E.ON Consolidates Marketing Comms With Engine
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
E.ON, the energy company, has consolidated all its UK marketing comms activi ...
- Email And Custom Audiences: A Win-Win
Email Insider, April Mullen - Thursday, April 23, 2015
A recent article in "The Wall Street Journal" referenced rumblings about Goog ...
- Data Isn't Enough
Mobile Insider, Moshe Vaknin - Thursday, April 23, 2015
Today we suffer from too much data, and it's hard to separa ...
- Airbnb Launches First TV And Digital Campaign With TBWA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
Airbnb has launched its first ever campaign that expands across both televisi ...
- Google Launches 'Programmatic Playbook' For Digital Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
Google has today launched its "programmatic playbook," a guide for advertisers w ...
- Digital Driving Highest UK Ad Growth In Four Years
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
In 2014, UK ad spend hit its highest rate since 2010, risi ...
- Sapient And Digital Drive Growth At Publicis Groupe
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
Publicis Groupe has announced a 31.7% increase in revenue during its fir ...
- The Future Is Digital - But Don't Forget About Television
London Blog, Sean Hargrave - Tuesday, April 21, 2015
Marketing gurus are quick to write off all traditional media as th ...
- Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Unilever hopes to grow its global e-commerce sales by 40% in 20 ...
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
London Blog, Sean Hargrave - Friday, April 17, 2015
Programmatic is normally associated with data-driven display, but the message from ear ...
- Royal Caribbean Appoints TBWA/London
Around the Net In MAD London, Sean Hargrave - Monday, April 13, 2015
Royal Caribbean International, the cruise company, has appointed TBWA\London as its agen ...