- IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
MediaDailyNews, Jess Nelson, Laurie Sullivan - Thursday, January 28, 2016
IBM Interactive Experience (IBM iX), one of the largest global digital agencie ...
- Security Plays Catch-up In The Internet Of Things
Connected Thinking, Chuck Martin - Thursday, January 28, 2016
It seems like almost every day a there's one form or anoth ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- IAB: Digital, Mobile Rival TV As Political Info Source
Mobile Insider, Philip Rosenstein - Thursday, January 28, 2016
Digital media has reached parity with TV as a primary information sour ...
- Social Media Is Persuasive Form Of Digital Democracy
Marketing: Politics, Brian Donahue - Wednesday, January 27, 2016
Lobbying is dying a slow, painful death. The capricious political environment we' ...
- IAB: Digital, Mobile Rival TV As Political Info Source
Red, White & Blog, Philip Rosenstein - Wednesday, January 27, 2016
Digital media has reached parity with TV as a primary information sour ...
- Team Sky Picks iProspect For Digital Strategy
Around the Net In MAD London, Sean Hargrave - Friday, January 22, 2016
Team Sky, the professional cycling team that has comprised Tour de Fran ...
- MediaPost Conference Roundup: Political Data, Tools Better Than Ever
Red, White & Blog, Philip Rosenstein - Thursday, January 21, 2016
Eleven days before the Iowa caucuses and 19 days to New Hampshire ...
- Christie's Super PAC Taps TubeMogul To Hone Campaign Ad Targeting
MediaDailyNews, Philip Rosenstein - Monday, January 18, 2016
Chris Christie's super PAC, America Leads, has engaged TubeMogul as its vid ...
- Personalized Digital Advertising For Political Campaigns
Marketing: Politics, Giles Goodwin - Friday, January 15, 2016
While candidates may be hoping that social-media followers translate to votes, ...
- 5 Emerging Marketing Trends That Require Advanced Measurement
Metrics Insider, Anto Chittilappilly - Thursday, January 14, 2016
The Internet of Things is driving rapid change in consumer behavior a ...
- Weetabix Hands Digital And CRM Brief To The Real Adventure Unlimited
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Bristol-based The Real Adventure Unlimited has been tasked with creating and executi ...
- Marketing In The New IoT Land Of Automation
Connected Thinking, Chuck Martin - Sunday, January 10, 2016
The Internet of Things is going to make more things automatic. It ...
- 4 Tips for Trumping Your Opponent on Digital
Marketing: Politics, Emily Williams - Friday, January 8, 2016
Elections are not won in Facebook fans (yet). But in 2016, almo ...