- MediaMath's Educational Arm Forms Advisory Board
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
MediaMath's educational arm, the New Marketing Institute (NMI), announced on Tuesday t ...
- Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
Integral Ad Science (IAS) and Nativo announced on Tuesday that they ha ...
- Trump's Digital Game Begins, Clinton Campaign Among Most Digitally Sophisticated
Red, White & Blog, Philip Rosenstein - Friday, August 26, 2016
Campaigns have invested heavily in digital advertising in the 2016 cycle. Whi ...
- Digital Beauty Shoppers Seek Solutions, Not Brands
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"The beauty category is all about discovery," says Ethelbert Williams, CMO ...
- Almost Half Of Marketers In Study Serve Video Programmatically
Real-Time Daily, Philip Rosenstein - Friday, August 19, 2016
Online publication The Drum and the Trade Desk have partnered to analy ...
- Oracle Launches Audience Data Marketplace
Email Marketing Daily, Jess Nelson - Tuesday, August 16, 2016
Oracle announced the launch of a new B2B data marketplace on Frid ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- The Advent Of Second-Party Data
RTBlog, Philip Rosenstein - Monday, August 15, 2016
We've all heard of first and third-party data, the bedrock of t ...
- Virtual Reality Turns Its Eyes Toward B2B
VidBlog, P.J. Bednarski - Monday, August 15, 2016
Bluetext, a digital marketing firm, is finding that there is a wind ...
- Visualizing Digital Performance For 1,800 Brands
Social Media Insider, Thom Forbes - Thursday, August 11, 2016
To better visualize how brands fare across four digital categories including soci ...
- 58 Million Phone Calls Prove Consumers Talk-The-Talk
Research Brief, Jack Loechner - Wednesday, August 3, 2016
A shift from offline to digital marketing spend, combined with the ubiqui ...
- Is the M&A Market In Ad Tech And Martech Heating Up A Bit?
RTBlog, Tobi Elkin - Monday, August 1, 2016
Digital video marketplace Teads said it's raised $47 million in new de ...