- ActionAid To Launch First Rain-Triggered Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, November 25, 2015
ActionAid is launching a rain-triggered ad this week that will disrupt t ...
- Digital Outdoor Trading Gets Automated
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Out-of-home advertising has seen huge growth in 2015, prompting a rise ...
- Why Programmatic And Real-Time Will Save Digital Outdoor
London Blog, Sean Hargrave - Monday, November 16, 2015
Digital outdoor has largely replaced posters with pixels, but getting real-time a ...
- Video May Be Everywhere, But Industry Debate Finds It's Not Necessarily Equal (Sort Of)
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2015
All screens are not necessarily equal, according to a debate of t ...
- Google Tests DoubleClick Ads For Billboards
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2015
Google has begun testing the ability to run advertisements on digital billboar ...
- Country Cruising, Radio, A Sunken Boat, And Google's DoubleClick Billboard
SearchBlog, Laurie Sullivan - Monday, November 2, 2015
Country music artist Charlie Worsham and Trace Adkins gained at least o ...