- Draftfcb's Mobile Lead On iAd, Foursquare And 2011 Predictions
Online Media Daily, Mark Walsh - Sunday, November 14, 2010
Online Media Daily last week caught up with Patrick Moorhead, director ...
- Nancy O'Dell Pick: Good Timing For Fla. OJ Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 11, 2010
In a fortuitous development for citrus growers, the Florida Department of Citr ...
- JC Penney Unleashes Holiday TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2010
TV ads, called "Who's on your list?," are scheduled to air beginni ...
- PlayJam Plays TV Games With Developers
MediaDailyNews, Erik Sass - Wednesday, November 10, 2010
PlayJam, a casual games network with distribution across digital TV, online a ...
- 'U.S. News' Ends Print Edition
Around the Net In Media, Fern Siegel - Tuesday, November 9, 2010
For years, U.S. News & World Report trailed after Time and Newswe ...
- Report: 'Digital Divide' Great As Ever
Online Media Daily, Wendy Davis - Tuesday, November 9, 2010
While broadband adoption has grown tremendously in the last decade, more th ...
- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover t ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...
- 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2010
The marketplace of out-of-home video networks continues to expand, and if Niels ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- T-Mobile Ads: Sit Down, Take A Load Off
Marketing Daily, Aaron Baar - Friday, November 5, 2010
A new television spot openly imitates Apple's "Mac vs. PC" ads. ...
- Mediabrands Making Magic, Reorganizes To Market It
Online Media Daily, Joe Mandese - Monday, November 8, 2010
Mediabrands Ventures, the expansionary division within Interpublic's Mediabrands division, has slightly reorganiz ...
- Make The Shopping Experience More Playful
Engage:Teens, Doug Akin - Friday, November 5, 2010
Looking at a few recent trends and partnerships across the retail landscap ...
- Just An Online Minute... Ad:tech New York Parties, Puffs, And Passes
Just An Online Minute, Kelly Samardak - Friday, November 5, 2010
I pulled my thick ponytail in front of my face and to ...
- American Chooses Avis As Media Partner
Marketing Daily, - Thursday, November 4, 2010
The new agreement provides Avis Budget with an exclusive opportunity to promo ...
- Digital Strategies For Revving The Metabolic Market
Marketing: Health, Jessica Brueggeman - Friday, November 5, 2010
As we explore the pharmaceutical digital marketing frontier of unlimited creativity a ...
- Cablevision Revs Rise 13%, Digital Grows
MediaDailyNews, Wayne Friedman - Thursday, November 4, 2010
Now out of the retransmission battle headlines -- for the moment ...
- Just An Online Minute... Ring Ring! It's ad:tech New York! Come To Our Booths! Give Us Your Liver!
Just An Online Minute, Kelly Samardak - Wednesday, November 3, 2010
When my nephews were little, I remember riding in the car ...
- Richard Johnson Heads News Corp's Digital Paper
Around the Net In Media, Fern Siegel - Monday, November 1, 2010
Richard Johnson, who edited the New York Post's "Page Six" for ...
- Look Before You Leap Into The Digital Landscape
Marketing: Sports, Jim Spinello - Tuesday, November 2, 2010
With broadcast media rights in sports at all-time highs, evolving technology a ...