- Summer's Eve Embarks On 'Listening Tour'
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2010
The effort, which involves conducting focus groups and holding conversations with wom ...
- Crayola Moves Beyond Crayons, Into Digital
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Crayola, a privately held division of Hallmark, has been redefining itself sin ...
- Fujifilms Ad For 3D Camera Goes To The Movies
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
With three out of four households already in possession of a digit ...
- Q&A With Pepsi: Immersion Is Key To Digital Savvy
Marketing Daily, Karl Greenberg - Tuesday, December 7, 2010
Says B. Bonin Bough, Pepsi's director of social media: "For the la ...
- Duncan Hines Has A YouTube Holiday
Marketing Daily, Karlene Lukovitz - Tuesday, December 7, 2010
The brand partnered with digital entertainment studio Filmaka to hire the directo ...
- 'NYT,' ivi Fear Comcast/NBC Merger Will Stifle Competition
MediaDailyNews, Wayne Friedman - Monday, December 6, 2010
Opposition to Comcast's takeover of NBC isn't over -- now The N ...
- Arkitektive Builds New Agency Model, But You Won't Find It On Madison Avenue
Online Media Daily, Joe Mandese - Tuesday, December 7, 2010
At a time when advertising seems as if it is becoming consolidat ...
- FCC Makes VHF High Priority
Around the Net In Media, Fern Siegel - Friday, December 3, 2010
As part of its plan to shift 120 MHz of spectrum fr ...
- Newspapers' Ad Revs Dip 5.4%, Digital Ad Projections Upbeat
MediaDailyNews, Erik Sass - Thursday, December 2, 2010
While other media appear to be embarking on a tentative recovery, t ...
- Mag Bag: Next Issue Media to Launch Digital Newsstand
MediaDailyNews, Erik Sass - Thursday, December 2, 2010
Next Issue Media, the industry consortium created by Conde Nast, Hearst, Meredit ...
- Leading With Digital
Engage:Hispanics, Jose Villa - Thursday, December 2, 2010
Leading with digital in the Hispanic market is not about irrationally abandoni ...
- Alloy Revs Up Teen Site With New Web Series, Content-Sharing, Social Features
Online Media Daily, Gavin O'Malley - Wednesday, December 1, 2010
Alloy Digital on Wednesday is expected to unveil a revamped version ...