- SapientNitro's Israel: Understanding Mobile Interaction
Online Media Daily, Mark Walsh - Friday, February 10, 2012
The mobile challenge is to understand how people want to interact wi ...
- Spanfeller Hires Ex-Digitas Exec
Raw, Mark Walsh - Monday, February 13, 2012
Former Digitas executive Jacqueline Stone has joined Spanfeller Media Group (SMG) ...
- Buick EAssist Mobile Games Tout MPG
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Buick is launching a series of games meant to make tracking miles-per-gall ...
- McClatchy Digital-Only Sales Rise
Online Media Daily, Gavin O'Malley - Tuesday, February 7, 2012
McClatchy Co. said digital ad sales declined 2% during the fourth quarte ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...
- MediaCom Gets The 'Works,' Subway Consolidates Digital
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
MediaCom's Subway restaurant media account just got a little heftier. The W ...
- Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings
Online Media Daily, Mark Walsh - Monday, February 6, 2012
Doritos' consumer-generated ads featuring a dastardly dog and a flying baby triumph ...
- Subway Named MediaCom Digital AOR
Online Media Daily, Fern Siegel - Monday, February 6, 2012
MediaCom has been awarded digital media responsibilities in the U.S. for Sub ...
- VivaKi's Hecht Excited About Mobile's Dimensions
Online Media Daily, Mark Walsh - Friday, February 3, 2012
In August, VivaKi's Nerve Center launched a new "lane" focused on table ...
- Free Digital Lockers Have Wide Appeal
Online Media Daily, Mark Walsh - Monday, February 6, 2012
Affirming the attraction of these services, a new PwC study finds 9 ...
- Chrysler Ad Wins Wharton 'Tweet Meet'
Raw, Mark Walsh - Monday, February 6, 2012
The winners of the Wharton School’s
“Tweet Meet” event around t ...
- Tablets Attract Magazine Readers
Research Brief, Jack Loechner - Monday, February 6, 2012
New research from GfK MRI's iPanel, composed exclusively of Tablet and eRead ...
- Marketing To The New Breed
Engage:Teens, Dave Martin - Friday, February 3, 2012
Most marketers agree that we are in a period of radical chan ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- FSIs Challenged By Digital Coupons
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Kantar reported that digital coupon distribution was up just over 12% ...
- Romero To Horizon VP, Digital Media
Online Media Daily, Joe Mandese - Friday, February 3, 2012
Horizon Media has named Ramond Romero vice president-digital media activation. He joi ...
- NYTCO: Digital Revs Slide 5%, Digital Subscriptions On The Rise
Online Media Daily, Gavin O'Malley - Thursday, February 2, 2012
So much for The New York Times Co.'s phoenix-like return to digit ...
- Yahoo Hires NYT's Heffernan
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
Former New York Times digital media reporter and columnist Virginia Heffernan ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- Scion Gets New Web Site
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
Scion has a new website, redesigned top to bottom by AOR S ...
- Toyota Has 'Camry Effect' On Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The automaker is adding a sweepstakes element activated by a smartphone a ...
- 77% Of CMOs Unsure Where To Reach Consumer
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
While managing platforms is problematic, managing people isn't easy, either, with 2 ...