- Mobile-First, Then Digital-First -- How 2016 Transitions Into 2017
Mobile Insider, Sean Hargrave - Tuesday, December 6, 2016
The figures have been reappraised. 2016 was the year of mobile, ...
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
MAD, Larissa Faw, Steve McClellan - Monday, December 5, 2016
The moderate gains predicted for 2017 are not surprising for a ye ...
- Goodwill, Ad Council Shift Focus To Digital In New Campaign Effort
MAD, Steve McClellan - Thursday, December 1, 2016
The Ad Council indicated that given the outsized effect of digital med ...
- Aflac Targets Millennials With Humor
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Afl ...