- Direct Marketing to Account for 53% of US Ad Spend in 2009
Research Brief, Jack Loechner - Friday, December 5, 2008
According to the Direct Marketing Association Power of Direct Marketing, in 20 ...
- Banks Ramp Up Direct Mail To Calm Customers
MediaDailyNews, Aaron Baar - Sunday, November 30, 2008
The country's banks sent 42% more direct-mail solicitations in the third quart ...
- Study: E-Mail Is Most Effective Form Of Direct Response
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 3, 2008
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- Direct Marketers Heed The Signs And Punch Up EMail
Research Brief, Jack Loechner - Wednesday, June 4, 2008
According to the Direct Magazine annual forecast survey, E-mail has become t ...
- Kicking Junk
Media Magazine, Lynn Russo Whylly - Tuesday, April 15, 2008
It's intrusive and it clutters your mailbox. It kills nearly 100 milli ...