- At 90, Wunderman Says Families Can Be Better Understood
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
Rance Crain conducts a fascinating video interview with direct-marketing giant Lester Wunderm ...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- Where Shoppers Want to Find Their Promotions
Research Brief, Jack Loechner - Thursday, July 29, 2010
According to a new CrossView survey among shoppers in North Carolina, Ohi ...
- DL1961 Focuses On Its Jeans' Performance Promise
Marketing Daily, Sarah Mahoney - Friday, July 23, 2010
Ads breaking next month highlight the brand's unique stretch technology, called X-Fi ...
- Hyundai's Perry Debuts 'Uncensored' Campaign
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
The "Uncensored" effort, running through the summer, is unscripted commentary from peop ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...