- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...
- Toyota iQ Goes Where No Google Car Can, Tracking Belgium's Narrow Streets
Creative Media Blog, Amy Corr - Monday, October 8, 2012
Sometimes even the behemoths, like Google, need help from the little guy ...
- Postal Service Wants A QR Christmas
MoBlog, Steve Smith - Friday, September 28, 2012
To support the continued relevance of direct mail, the USPS is extendi ...
- Poise Goes On Tour For Menopause
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "T ...
- Lean-Back With Benefits: Discovery Vs. Search In T-Commerce
Mobile Insider, Steve Smith - Thursday, September 6, 2012
As we continue to explore the complexities of interactivity with devices a ...
- More Junk in Your Mailbox
Around the Net In Media, Phyllis Fine - Friday, August 24, 2012
Valassis Communications scored a win with the Postal Regulatory Commission, giving t ...
- NAA Blasts USPS-Valassis Deal
MediaDailyNews, Erik Sass - Thursday, August 23, 2012
The Newspaper Association of America unloaded with both barrels on the U. ...
- Pfaff Porsche's Customized Direct Mail Didn't Even Need A Stamp!
Creative Media Blog, Amy Corr - Monday, August 20, 2012
Direct mail may be customizable by household, but usually not to t ...
- Making Mobile Security A Snap
Marketing Daily, Aaron Baar - Monday, August 13, 2012
SnapMyLife, a company that develops cloud-service applications for consumers, is launching ...
- USPS Program Pushes QR Etiquette and M-Commerce But Discourages Marketing
MoBlog, Steve Smith - Wednesday, July 25, 2012
The Postal Service seems to get it only half-right in its summ ...
- Direct Mail Hanging In
Research Brief, Jack Loechner - Monday, July 23, 2012
According to the Direct Marketing Association in the recently released 2012 Respon ...
- Valpak Teams With 'Ice Age' For Vacation Sweeps
Marketing Daily, Tanya Gazdik - Thursday, July 12, 2012
Consumers can instantly win movie tickets for "Ice Age" via a promoti ...
- Credit Card Direct Mail Hits 25-Month Low
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The marketers for credit card issuers are tentative due to continued econom ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- USPS Taps SpyderLynk For 2D SnapTags
MediaDailyNews, Erik Sass - Tuesday, May 15, 2012
The U.S. Postal Service has approved 2D mobile barcodes from SpyderLynk, call ...
- Smoothie King: Write Us A Jingle
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ad ...
- USPS Touts Direct Mail For Small Biz
MediaDailyNews, Erik Sass - Wednesday, March 21, 2012
Faced with steep declines in the volume of both first-class mail a ...