- Email Tops Shopping Persuasion Channels: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 31, 2022
Email is No. 1 in influencing consumers to make online purchases, wi ...
- Lob Offers Tool To Automate Direct Mail
Around the Net in Email, Ray Schultz - Thursday, May 26, 2022
Email marketers who also use direct mail might take note of ...
- Royal Mail Study Says Consumers Prefer Paper Mail Over Email
Email Marketing Daily, Ray Schultz - Wednesday, May 4, 2022
Although the study finds consumers prefer paper mail to email and text ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Legendary Direct Marketer Joe Sugarman Dies At 83
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Sugarman sold BluBlocker sunglasses in early TV infomercials, and was known f ...
- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- Remote Control: Offsite Workers Are Fatigued By Promotional Emails
Email Insider, Ray Schultz - Thursday, February 17, 2022
Many who work in an office part or all of the ti ...
- United Mail: Email And Postal Work Better Together
Email Insider, Ray Schultz - Friday, February 11, 2022
Direct mail can be automated and personalized, using tools that are prevale ...
- Email's Carbon Output Is Less Than That Of Other Channels: Report
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Sendinblue is launching an emissions simulator to help email senders reduce the ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA Reports
Email Insider, Ray Schultz - Monday, January 24, 2022
A study released Monday by the ANA says direct mail produces ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...
- Postal Mail Firm Adds USPS Email Information Capability
Email Marketing Daily, Ray Schultz - Tuesday, December 28, 2021
Action Mail Services works with SnailWorks to provide mail tracking features. ...
- Mobile To Overtake Direct Mail For Most Local Media Spending
Research Intelligencer, - Thursday, December 23, 2021
Financial-services businesses will drive the growth in local mobile advertising. ...
- PostcardMania Forms A Digital Marketing Unit For Small Businesses
Email Marketing Daily, Ray Schultz - Wednesday, November 24, 2021
Firm adds Gmail, Instagram and YouTube ad and other services. ...
- Postal Center International Acquires Arrowmail
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
The company acquired Original Impressions five years ago, and is pursuing ...
- List Of Businesses That Received PPP Loans Is Being Offered
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
DatabaseUSA offers email addresses and other data on firms, including loan s ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's n ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Disruption often comes with mergers and acquisitions, but not for Data Ax ...
- USPS Plans Holiday Shipping Surcharges And Slower Delivery
Around the Net in Email, Ray Schultz - Wednesday, August 11, 2021
Ecommerce could be affected by a plan by the U.S. Postal Servi ...
- New Proposed Postal Rates Could Hurt Small Publishers
Publishers Daily, Ray Schultz - Monday, July 12, 2021
The rates would leap by 8% for periodicals, forcing many to tr ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Direct Mail Versus Email: Which Works Best?
Around the Net in Email, Ray Schultz - Friday, June 11, 2021
Advocates for direct mail and email have been long been at odd ...
- Consumers More Optimistic Following Chauvin Verdict, Move To Rejoin Paris Climate Accord: Study
Email Marketing Daily, Ray Schultz - Friday, April 23, 2021
Almost half of consumers feel more hopeful about the future after the ...
- The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Email Insider, Ray Schultz - Wednesday, April 7, 2021
B2B marketers agree that things will return to normal, but they diff ...
- Digital Boomerang: New Online Customers Drive Boost In Returns
Email Insider, Ray Schultz - Monday, April 5, 2021
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% mo ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Search & Performance Insider, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online da ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...