- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- Faulty Metrics Damage Brands, Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 20, 2011
Too many brands, agencies and technology providers have become starry-eyed from t ...
- CoreMedia Integrates Nielsen Ratings For DirecTV
MediaDailyNews, Wayne Friedman - Wednesday, December 7, 2011
DirecTV's direct response advertisers and agencies will now have a easy ti ...