- MRM//McCann Lands AOR Assignment From Cisco Systems
MAD, Steve McClellan - Friday, July 25, 2014
The assignment is being led globally from MRM//McCann's Salt Lake City offic ...
- Even DR Should Be Telling A Good Story
Data and Targeting Insider, Steve Smith - Tuesday, July 15, 2014
Bludgeoning consumers online with the same call to action surely has ...
- Why Offline Data Is Key To Online Data Segmentation
Metrics Insider, Christopher Hansen - Tuesday, July 15, 2014
Now that advertising is driven by "big data," marketers are well awa ...
- Direct Mobile Commerce: Bypassing the Retailer
MobileShopTalk, Chuck Martin - Tuesday, July 15, 2014
Mobile location has long been viewed as a key capability for reachi ...
- Mission EnduraCool Takes Off Heat With Summer Tour
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
At each stop, the company is touting EnduraCool by talking about he ...
- HackerAgency Tapped To Create Campaign For Re-Launched Ditech
MAD, Steve McClellan - Tuesday, July 8, 2014
Ditech, the national mortgage lender that fell on hard times after t ...
- Google Betting Fresh $500M On "Shopping Express"
Around the Net In Media, Gavin O'Malley - Monday, July 7, 2014
Google has reportedly earmarked about $500 million to develop Shopping Express. Simil ...