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OMMA at Advertising Week
September, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 29, 2016, NYC
OMMA Bots & Chat
September 29, 2016, NYC
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October 10 - 13, 2016, Austin
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October 16 - 19, 2016, Mohonk
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December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
Creative Media Awards
January 26, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
September 27, 2016, NYC
September 26, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
July 19, 2016, LA
Agency of the Year
Content Marketing Insider Summit
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Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
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OMMA Programmatic in New York
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Online All Stars
Social Media Insider Summit
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Creative Media Awards (January 26, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for direct response
Rapp Taps Volkswagen Regional CMO Orlov For CEO Post
MAD, Steve McClellan - Wednesday, June 25, 2014
Alexei Orlov will succeed Bob Horvath, who has held the CEO job ...
Priceline Acquires OpenTable For $2.6 Billion; Strengthens Search, Mobile, Marketing Ad Services
Search Marketing Daily, Laurie Sullivan - Friday, June 13, 2014
The Priceline Group has agreed to acquire OpenTable for $103 per share ...
Why Charities Are So Bad At Marketing - And What They Should Do About It
London Blog, Sean Hargrave - Tuesday, June 10, 2014
Charities are now officially twice as likely to be complained about for ...
Mobile Network Three Looks For New Direct Marketing Agency
Around the Net In MAD London, Sean Hargrave - Friday, May 23, 2014
Mobile operator Three has called a review of its direct marketing business ...
Marketers To Spend $20.5B On Branding
SearchBlog, Laurie Sullivan - Tuesday, May 20, 2014
Search trends, keyword patterns and data points have cultural nuances and consumer ...
Brands Must Rethink Media As Consumers Value Scale Over Consumption
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2014
Small is the new big. Need trumps desire. This change in consumer ...
Havas Acquires 'Zero Risk' Shop Revenue Frontier
MAD, Larissa Faw - Wednesday, April 30, 2014
The direct-response company will report into Havas' existing DR shop Havas Edge. ...
Wake Up, Marketers - Consumer Trust In Brand Messages Waning
SearchBlog, Laurie Sullivan - Thursday, April 10, 2014
Just 22% of consumers trust emails from companies or brands, 13% trust ...
Holiday Ad Spend Via Mobile RTB Led By Branding
Real-Time Daily, Tyler Loechner - Friday, February 7, 2014
It should come as no surprise that marketers spent 80% more on ...
Listen Up, Marketers - Email Personalization Should Reach Across Platforms
Email Marketing Daily, Laurie Sullivan - Thursday, February 6, 2014
Marketers may listen to consumers, but they don't often hear them. Only ...
Facebook Rolls Out Web, Mobile Retargeting In Custom Audiences Features
Social Media & Marketing Daily, Mark Walsh - Tuesday, January 28, 2014
Facebook has indicated that the general rollout of Custom Audience retargeting by ...
Wait, There's More: Stunning Growth At Horizon Direct
MAD, Steve McClellan - Tuesday, January 21, 2014
As marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growing ...
Atkins Teams Osbourne With Rabbit, Bird
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2014
Just in time for the January diet season, Atkins Nutritionals is launching ...
Horizon Taps Besegai For Direct Role
MAD, Staff Report - Wednesday, December 11, 2013
Horizon Media is beefing up its direct marketing operations and has named ...
Star Quality: InterMedia Debuts New Celebrity DR Index
MAD, Steve McClellan - Wednesday, November 20, 2013
Brooke Shields and Mark Harmon top the inaugural list. InterMedia will issue ...
Marketing Attribution Models Are Not A Magic Wand To Improve Sales
Marketing Daily, Greg Coleman - Friday, October 25, 2013
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true ...
Viacom Names Tedone EVP, Direct-Response Sales
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Viacom has a new head of direct-response advertising business. Mike Tedone will ...
Direct Banking Gains Popularity
Marketing Daily, Tanya Gazdik - Friday, October 11, 2013
Twenty percent of checking and savings direct mail in the first eight ...
Predict This: New Tool Forecasts ROI Of Media Buys
Real-Time Daily, Tyler Loechner - Tuesday, August 20, 2013
"Omni-channel" platform provider i.Predictus this week announced the launch of Buy.Evaluate.Sell.Test (B.E.S.T.), ...
Augmented Reality (AR) Stealthily Dressed in 3D Clothing
MobileShopTalk, Chuck Martin - Wednesday, August 14, 2013
A serious dose of augmented reality (AR), disguised as 3D, arrived in ...
Optimizing The Message? That's Just Another Math Problem
Data and Targeting Insider, Steve Smith - Monday, August 12, 2013
Can math improve messaging? One company is throwing machine learning, natural language ...
Consumers Are Underwhelmed By Mobile Email
Mobile Marketing Daily, Steve Smith - Monday, July 29, 2013
Most mobile users are unimpressed with the emails they receive on devices, ...
Brother: Big Things In Small Printer Packages
Marketing Daily, Aaron Baar - Tuesday, July 2, 2013
"The DRTV commercial touts the new Business Smart inkjet all-in-one series from ...
FBX Ads In News Feed Deliver Significantly Higher CTR
Online Media Daily, Mark Walsh - Thursday, June 27, 2013
Facebook Exchange (FBX) retargeting ads that appear within the News Feed had ...
Pfizer Offers Viagra Direct-To-Consumer
Marketing Daily, Tanya Gazdik - Monday, May 6, 2013
In a first for the pharma industry, Pfizer will begin selling Viagra ...
It's the Behavior, Stupid! (When it Comes to Mobile Email)
Show Daily, Stephanie Miller - Friday, May 3, 2013
Mobile is not optional. It's the number one destination for email interact ...
FBX Opens The News Feed: Blurring The Line Between Content And Advertising
Real-Time Daily, Hugh McGoran - Wednesday, April 24, 2013
Recently, Facebook announced that the company will begin placing ads purchased through ...
Marketers Project Brand Ad Spend To Outpace Direct Response
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
More than ever, marketers are embracing digital channels for brand building and ...
Smart TVs, Smart Advertisers
Marketing Daily, Bill McCabe - Tuesday, April 16, 2013
It may take five years or perhaps even longer, but inevitably, smart ...
Starcom, Havas Split Esurance Media Business
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Online car insurance company Esurance has split its media assignment between Publicis ...
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