- Land Rover Taps YuMe To Bring Real-Time Info To Video Ads
Online Media Daily, Gavin O'Malley - Friday, September 25, 2009
Luxury carmaker Land Rover has tapped YuMe to launch a new vid ...
- Ad Retargeting: Getting Your Money's Worth
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 25, 2009
Retargeting display ads to people searching the Web offers promising conversion rate ...
- Arrington to Yahoo: You're Toast!
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 23, 2009
Never at a loss for well-timed and attention-seeking opinions, TechCrunch's Michael Arringt ...
- Pulse 360 Launches CPA Display Ad Net
Online Media Daily, Gavin O'Malley - Monday, September 21, 2009
Envisioning a bright future beyond cost-per-click, contextual advertising shop Pulse 360 ...
- Mixed Signals Cloud Online Ad Outlook, Estimates Vary From Up To Down
Online Media Daily, Joe Mandese - Friday, September 18, 2009
Mixed signals continue to cloud the online advertising outlook. While U.S. ...
- Yahoo's Giant Push To Remind You It's Relevant
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 14, 2009
Call us timid, but we can't think of a marketing assignment we ...
- Study: Display Provides Lift To Search
Performance Marketing Insider, Rob Garner - Wednesday, September 2, 2009
The company I work for recently completed a detailed test and analys ...