- Solve Media Offers Video In Ads Replacing Captchas
Online Media Daily, Mark Walsh - Thursday, December 23, 2010
Startup
Solve Media garnered attention this fall with a novel id ...
- Full Funnel Attribution: Start With Search And Display
SearchBlog, Laurie Sullivan - Thursday, December 23, 2010
Google will continue to try and make it easy for search engi ...
- Report: Geotargeting Compliance Off The Mark
Online Media Daily, Gavin O'Malley - Monday, December 13, 2010
From the second quarter of the year to the third, overall bra ...
- Ad Industry Needs To Get Collective Head Out Of Sand And Create Full-Funnel Attribution Ad Strategy
Online Media Daily, Laurie Sullivan - Friday, December 10, 2010
Online search marketing agencies and publishers need to step up and crea ...
- Search Data, Baby, And Where To Find It
SearchBlog, Laurie Sullivan - Monday, December 13, 2010
In the old days a brand might put about 20 people ...
- Why Can't We Get Search And Display In Tune?
Marketing Daily, David Zinman - Friday, December 10, 2010
Adding display to a search campaign enables savvy marketers to make u ...
- How Will Social Impact Paid Search?
SearchBlog, Laurie Sullivan - Friday, December 10, 2010
While the jury is still out on whether or not social wi ...
- Yahoo Makes Aggressive Pitch For TV Dollars, Releases New Mobile Units
Online Media Daily, Laurie Sullivan - Thursday, December 9, 2010
Yahoo plans to release research Thursday supporting why traditional media buyers mig ...
- Report: Driven By Video, Display Ad Spending To Close Gap On Search Within Two Years
Online Media Daily, Gavin O'Malley - Wednesday, December 8, 2010
The unrivaled rise of paid search could end as soon as 201 ...
- Magnetic Launches Self-Service Display Ad Tool for Search Marketers
Online Media Daily, Laurie Sullivan - Thursday, December 2, 2010
Search re-targeting company Magnetic launched Thursday a self-service platform for display a ...
- comScore, Experian Hitwise, Kenshoo Numbers Suggest Ad Industry Not Ready For Success In Online Sales
Online Media Daily, Laurie Sullivan - Wednesday, December 1, 2010
Cyber Monday brought in more than a billion dollars in sales f ...
- Search Marketers Get Comfortable Buying Display And Video Ads In 2011
SearchBlog, Laurie Sullivan - Wednesday, December 1, 2010
Marketers, especially those who spend their lives in search, will want ...
- Portal Home Pages Show Display Ad Gains
Online Media Daily, Mark Walsh - Friday, November 19, 2010
A new report concludes that online display advertising looks solid based ...
- Do Brands Really Know Where Ads Appear?
Online Media Daily, Laurie Sullivan - Saturday, November 20, 2010
The advertising industry needs to step up and create more transparency arou ...
- Display Ad Impressions Climb
Research Brief, Jack Loechner - Friday, November 19, 2010
According to an overview of the U.S. online display advertising market f ...
- Nielsen Glitches Send Ad Industry Wake-Up Call
SearchBlog, Laurie Sullivan - Friday, November 19, 2010
The advertising industry needs to get a handle on technology and metric ...
- IAB: Best Quarter Ever
Online Media Daily, Gavin O'Malley - Wednesday, November 17, 2010
Recording the highest quarterly result ever, domestic online ad revenues hit $6 ...
- ValueClick Media Taps Traffic's D'Alessandro
Online Media Daily, - Wednesday, November 17, 2010
Lynn D'Alessandro has joined ValueClick Media as vice president-eastern sales, reporting ...
- What's A Facebook Ad Worth?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 11, 2010
In September, 24% of all online display ads in the U.S. appear ...
- Yahoo Taps Time Inc.'s Powers To Head Ad Sales
Online Media Daily, Joe Mandese - Thursday, November 11, 2010
Yahoo, the top seller of online display advertising, Wednesday named Time In ...
- Behavioral Targeting Taps Social Signals
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 10, 2010
Those who follow MediaPost's search news know I've become fascinated by t ...
- Bid4Spots Extends Reverse Auctions To Online Display Ads
Online Media Daily, Mark Walsh - Tuesday, November 9, 2010
With its reverse auction marketplace for radio advertising inventory, Bid4Spots.com has attract ...
- Google Facing Life & Death In China
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 9, 2010
And you think Google has domestic problems ... In China, a gro ...
- CBS Reports Display Rev Up, Moonves Mum On Google TV
Online Media Daily, Gavin O'Malley - Friday, November 5, 2010
Thanks to a better than expected ad market, CBS Corp. this we ...
- Facebook Becomes Lowe's Black Friday Marketing Tool
Online Media Daily, Laurie Sullivan - Thursday, November 4, 2010
Lowe's began running a series of paid-search and display ads earlier th ...
- Yahoo To Advertisers: Hey, We're An Ad Network Too
Online Media Daily, Laurie Sullivan - Tuesday, November 2, 2010
Yahoo's move to add Personalized Retargeting and rebrand its three-year-old Ad Netwo ...
- Study: Do Online Ads Work?
Online Media Daily, Laurie Sullivan - Tuesday, November 2, 2010
The Online Publishers Association (OPA) Tuesday plans to release a study, "Biometr ...
- Welcome Paid Search Marketers To Display Advertising
SearchBlog, Laurie Sullivan - Tuesday, November 2, 2010
Familiarity makes people feel comfortable -- whether using a software program ...
- Advertising Powerhouse Advisory Board Joins Criteo
Online Media Daily, Laurie Sullivan - Thursday, October 28, 2010
Criteo plans to announce Friday the appointment of four well-known industry gur ...
- Report: Click Fraud Reaching New Heights
Online Media Daily, Laurie Sullivan - Wednesday, October 20, 2010
Advertisers waste millions of dollars on fake ad clicks, eroding the credibili ...