- Book Excerpt: Digital Impact: The Two Secrets to Online Marketing Success by Geoff Ramsey and Vipin Mayar
OMMA Magazine, Geoff Ramsey - Tuesday, July 12, 2011
This month, two of the industry's leading experts on online media ...
- Growing Pains
OMMA Magazine, John Capone - Tuesday, July 12, 2011
In the beginning, online advertising was somewhat simpler than it is toda ...
- Display Industry Execs Call For Education On Data Use
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Ignorance is bliss, but not when it comes to tapping data ...
- DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & Partners
Online Media Daily, Laurie Sullivan - Wednesday, July 20, 2011
Value-based optimization delivers up to a 45% better response from high-value customer ...
- The Next Step In Turning Data Exchanges Into Gold
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 20, 2011
The Internet offers a wealth of information, so it seems predictable th ...
- J.P. Morgan Lowers Yahoo Target, Cites Display Deceleration
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Citing a deceleration of its display advertising growth, the equity research te ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- Magnetic Adds Site Retargeting To Search For Display Ads
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. T ...
- Most Mobile Budgets Under $50K, Growth Expected
Online Media Daily, Mark Walsh - Monday, July 18, 2011
When it comes to mobile advertising, just over half (51%) of bra ...
- Criteo Helps Retarget Display Ads, Adds $200M To Coffers
Online Media Daily, Laurie Sullivan - Friday, July 15, 2011
Ad retargeting companies have mastered the ability to find consumers, but wh ...
- Mobile Intelligence Key To Marketers' Success
Online Media Daily, Laurie Sullivan - Monday, July 11, 2011
As the adoption of high-end mobile devices continues to rise, consumers wi ...
- The 3rd Wave For The Ad Industry
Online Media Daily, J. Brooke Aker - Wednesday, July 6, 2011
We have moved from media explosion (Internet, ubiquitous connectivity and multiple device ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...