- Mobile In-App Inventory Poised To Surpass Online Display
Online Media Daily, Gavin O'Malley - Wednesday, August 31, 2011
By the end of the year, available ad inventory within mobile ap ...
- Interactive Marketing To Garner $77B By 2016
Online Media Daily, Gavin O'Malley - Thursday, August 25, 2011
By 2016, advertisers will spend $77 billion on interactive marketing -- ...
- What Online Ads Work Best To Reach Car-Buying Consumers?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 24, 2011
Consumers thinking about buying a car increasingly use search engines to resear ...
- Ziff Davis Pubs Push Lead-Gen Biz
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Ziff Davis, the publisher of PC Magazine, sealed a deal Tuesday ...
- Still Photos Open Ecommerce Door To Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Stipple launched an ad platform that turns still images into ecommerce storefront ...
- Tealium Builds Smart Ad Tag Management Container
Online Media Daily, Laurie Sullivan - Monday, August 22, 2011
Tealium will launch a browser plug-in with analytics that enable brands ...
- Rocket Fuel Goes Real-Time, Integrates Ad Targeting Data
Online Media Daily, Laurie Sullivan - Friday, August 19, 2011
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Mond ...
- MediaMind, Impossible Partnership Moves Dynamic Video Ads Toward In-Game Model
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
MediaMind Technologies has partnered with Impossible Software to offer in-stream video a ...
- Rimm-Kaufman Group Acquires AudetteMedia
SearchBlog, Laurie Sullivan - Thursday, August 18, 2011
Online marketing has become a melting pot for media, combining search engi ...
- IgnitionOne Acquires Ad Exchange AdJug
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
In a move that continues global expansion, IgnitionOne on Tuesday will announ ...
- SocialTwist President Favors Brand Advocates
Online Media Daily, Laurie Sullivan - Thursday, August 11, 2011
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocat ...
- Ad Industry Holds Course In Face Of S&P U.S. Downgrade
Online Media Daily, Laurie Sullivan - Monday, August 8, 2011
While S&P's downgrade of the United States' credit rating is making hu ...
- AOL: Brand Takes 'Meaningful Step Forward,' Sub Revenues Two Steps Back
Online Media Daily, Joe Mandese - Tuesday, August 9, 2011
AOL took another beating in the second quarter, with total revenues falli ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- ValueClick Acquires Dotomi
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
For search marketers augmenting campaigns with display targeting, the ad world beca ...