- What About Mobile Ad Targeting Inaccuracies?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 29, 2012
I'm wondering: As more people use smartphones for business-related searches that mig ...
- Digital Ad Execs: Trading Desks Emerge As Big Factor In 2012 Buys
Online Media Daily, Joe Mandese - Wednesday, February 29, 2012
Agency trading desks are emerging as an important new factor in t ...
- Addendum: Nielsen Claims Other Advertisers Paying For Online Campaign Ratings
Online Media Daily, Joe Mandese - Monday, February 27, 2012
A Nielsen spokesperson took issue with Online Media Daily’s coverage of i ...
- AOL Ad Platform Customizes Display
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
Hoping to attract more brand dollars, AOL has debuted a technology platfo ...
- IAB Debuts 5 Mobile Ad Units
Online Media Daily, Mark Walsh - Monday, February 27, 2012
The Interactive Advertising Bureau today unveiled five new mobile display ad forma ...
- Simpli.fi Adds Keyword Contextual Targeting To DSP Platform
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2012
Familiarity breeds use -- especially when it comes to technology. Apple d ...
- Nielsen Gains Big Lever In Push To Become The Online Ad Currency: Unilever
Online Media Daily, Joe Mandese - Monday, February 27, 2012
Nielsen has scored an important endorsement in its quest to make i ...
- Forecast: Google Display Ad Revs To Beat Facebook
Online Media Daily, Gavin O'Malley - Wednesday, February 22, 2012
In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45. ...
- John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
C3 Metrics, a leader in so-called "attribution" modeling and analytics for onli ...
- Twelvefold Extends 'Spectrum' Ads To Mobile
Online Media Daily, Mark Walsh - Thursday, February 16, 2012
Twelvefold says its Spectrum for Mobile solution will allow more precise targeti ...
- Poor Attribution Models Waste Billions Of Ad Dollars
Online Media Daily, Laurie Sullivan - Tuesday, February 14, 2012
Collective has developed a model to determine online ad attribution and pla ...
- Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google
Online Media Daily, Joe Mandese - Monday, February 13, 2012
Facebook has emerged as the "strongest" digital media brand among advertisers a ...
- Social Marketing Drives Higher Value, Revs
Online Media Daily, Gavin O'Malley - Thursday, February 9, 2012
Do premium display advertising and social marketing drive product sales, media subscriptio ...
- Accordant Bats 3,000, Touts It As Proof That It's Organizing 'Biddable' Marketplace For Indies
Online Media Daily, Joe Mandese - Wednesday, February 8, 2012
Accordant Media, a New York-based ad technology firm specializing in creating "whi ...
- AOL Exceeds Expectations, Bolsters Display, Global Ad Revs
Online Media Daily, Gavin O'Malley - Wednesday, February 1, 2012
Thanks to strong display advertising, AOL once again beat quarterly expectations. Excludi ...
- eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2012
Capturing product and category-level offline purchase data and tying it into onli ...