- Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Around the Net in Real-Time, Tobi Elkin - Thursday, September 29, 2016
In an interview with eMarkteter's Maria Minsker, LinkedIn's Russell Glass, head ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measuremen ...
- Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Heineken has an always-on search strategy, even when buying display ads. N ...
- U.K. Consumers Seem To Think Advertising Is Getting Worse
Around the Net in Real-Time, Tobi Elkin - Thursday, September 15, 2016
A new study by Adobe finds that U.K. consumers are among t ...
- Brightcom Launches Compass, Hybrid Ad Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Ad-tech company Brightcom announced Wednesday the public release of Compass, a n ...
- Programmatic Display Advertising Grows In Germany
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 13, 2016
Research firm eMarketer, in its first programmatic media forecast for Germany, project ...
- In Programmatic Display Market, 50% Of Ads Viewed On Mobile
RTBlog, Tobi Elkin - Thursday, September 1, 2016
The U.S. is the largest market for programmatic display advertising, with mo ...