Tag results for "dmp" for March 2015
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not RatingsPHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- ESPN Planning To Roll Out A DMPZachary Chapman, VP of digital and publisher sales at ESPN, told t ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's NailJim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, BuyingFollowing Nielsen's announcement Wednesday that it is acquiring data management platform eXelat ...
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying MarketplaceIn a move that sends a powerful signal about the future ...
