- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- Marketing Technology Evolves U.S. Media Buyers' Approach
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Research from Forrester and data management platform Krux shows that 1:1 med ...
- Lotame Looks To Local TV For Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Lotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- Data Management Platforms Growing More Important In China
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
While programmatic advertising is growing in China, data management platforms (DMPs) a ...
- Precision Marketing: Marketers Must Find Balance Or Fail
MediaDailyNews, Laurie Sullivan - Thursday, April 7, 2016
Marketers waking up to a world of connected consumers find as ma ...
- Are Tag Management Systems And DMPs A Good Match?
Around the Net in Real-Time, Tobi Elkin - Thursday, April 7, 2016
Writing in Marketing Land, L. Erik Bratt vice president of corporate marketi ...